Lytics vs WebEngage
Lytics
Unleash your Customer Data Potential. Connect, enrich, and activate your high-value data with Lytics CDP
49 employees · est. 2012 · Portland, United States
WebEngage
Simplifying retention for Unilever, Shopper’s Stop, Adani Group, SUGAR Cosmetics, and 800+ brands! Rated 4.5 ⭐️ on G2
369 employees · est. 2011 · Mumbai, India
WebEngage is the older company (2012 vs 2011); WebEngage is the larger of the two.
Side-by-Side Comparison
| Metric | Lytics | WebEngage |
|---|---|---|
| Founded | ||
| Founded | 2012 | 2011 older |
| Headquarters | ||
| Headquarters | Portland, United States | Mumbai, India |
| Employees | ||
| Employees | 49 | 369 larger |
| Industry | ||
| Industry | Advertising, Analytics, Automation | Analytics, Automation, Enterprise Software |
| Funding Stage | ||
| Funding Stage | Series C | Series B |
| Total Funding | ||
| Total Funding | $58.30M | $27.10M |
| Funding Rounds | ||
| Funding Rounds | 7 | 7 |
| Services | ||
| Services | Building and Using Profiles, Data Warehouse Connectivity, Personalized Email Campaigns, Web Experience Customization, Product Recommendations, AI-Driven Customer Insights | Unified Customer Profile, Omnichannel Engagement, Campaign Management, Behavioral and Revenue Analytics, Personalization at Scale, Predictive and Generative AI Solutions |
| Target Customers | ||
| Target Customers | Retail Companies, Media and Entertainment Firms, B2B Technology Businesses, Financial Service Providers | E-commerce Businesses, Travel & Hospitality Sectors, Media & Entertainment Companies, Gaming Industry, Education Technology (EdTech), Banking, Financial Services & Insurance (BFSI), Direct to Consumer (D2C) Brands |
| Taxonomy | ||
| Taxonomy | Customer Data PlatformMarketing AutomationBehavioral InsightsUser SegmentationAd RetargetingPredictive Analytics +8 | Marketing AutomationCustomer Data PlatformUser EngagementCross-Channel CampaignsUser SegmentationLifecycle Marketing +9 |
| Website | ||
| Website | lytics.com | webengage.com |
About Lytics
Lytics, founded in 2012, operates at the intersection of Advertising, Analytics, Automation, Data Analytics, and AdTech. With its headquarters in the United States, Lytics aims to transform how businesses leverage customer data. The company’s customer data platform (CDP) is pivotal in turning custo...
About WebEngage
WebEngage, founded in 2011, continues to innovate within the Analytics, Automation, Enterprise Software, and SaaS industries. Headquartered in India, the company excels in automating customer communication and enhancing user retention for over 800 brands including giants like Unilever, Shopper’s Sto...
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Compiled from the BounceWatch company index. We last looked at Lytics on 11 Mar 2026, and WebEngage on 16 Mar 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
