Madhive
Madhive is the leading tech company engineered for modern TV advertising.
490 employees · est. 2016 · New York, United States
Simpli.fi
Marketing activation where location matters.
636 employees · est. 2010 · Fort Worth, United States
Simpli.fi is the older company (2016 vs 2010); Simpli.fi is the larger of the two.
Side-by-Side Comparison
| Metric | Madhive | Simpli.fi |
|---|---|---|
| Founded | ||
| Founded | 2016 | 2010 older |
| Headquarters | ||
| Headquarters | New York, United States | Fort Worth, United States |
| Employees | ||
| Employees | 490 | 636 larger |
| Industry | ||
| Industry | Advertising, Information Technology, Media | Advertising, Platforms, Marketing |
| Funding Stage | ||
| Funding Stage | Private Equity | Private Equity |
| Total Funding | ||
| Total Funding | $300.00M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 3 | 8 |
| Services | ||
| Services | Not tracked yet | Not tracked yet |
| Target Customers | ||
| Target Customers | Not tracked yet | Not tracked yet |
| Taxonomy | ||
| Taxonomy | TV Advertising Technology, Self-service Platform, Automated Buying Process, Brand-safe Audience Connections, Data Attribution, Cross-screen Targeting, OTT Advertising, SSP Technology, Blockchain Integration, Digital Media Buying, Audience Measurement, Precise Targeting, Programmatic Advertising, Media Planning, Ad Tech Solutions | Programmatic Advertising, Connected TV (CTV), Display Ads, Video Ads, Native Ads, Audio Ads, Demand-Side Platform, Data Management Platform, Political Advertising, DTC/E-Commerce Advertising, Retargeting, Online Attribution, Offline Attribution, Addressable Targeting, Contextual Targeting |
| Website | ||
| Website | madhive.com | simpli.fi |
About Madhive
Madhive, founded in 2016, is positioned as the leading tech company engineered for modern TV advertising. With its self-service platform, the company offers advertisers the ability to customize and automate the buying process into one operating system. This allows advertisers to plan, target, activa...
About Simpli.fi
Simpli.fi, founded in 2010, is a leading player in the AdTech industry with a strong focus on location-based marketing solutions. Their slogan, "Marketing activation where location matters," succinctly captures their niche market position. They specialize in providing marketing technologies and wor...
We will tell you when either one moves
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Funding, hiring, leadership and stack changes at Madhive and Simpli.fi — by email.
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Compiled from the BounceWatch company index. We last looked at Madhive on 11 Sep 2024, and Simpli.fi on 10 Apr 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.