Measured vs Wizaly
Measured
The only media optimization platform powered by incrementality intelligence
138 employees · est. 2017 · Austin, United States
Wizaly
Unleash Customer Journey Secrets with Wizaly: Revolutionizing Attribution & Analytics. Explore the Wizaly Advantage!
31 employees · est. 2014 · Paris, France
Wizaly is the older company (2017 vs 2014); Measured is the larger of the two.
Side-by-Side Comparison
| Metric | Measured | Wizaly |
|---|---|---|
| Founded | ||
| Founded | 2017 | 2014 older |
| Headquarters | ||
| Headquarters | Austin, United States | Paris, France |
| Employees | ||
| Employees | 138 larger | 31 |
| Industry | ||
| Industry | Analytics, SaaS | Advertising, Analytics, SaaS |
| Funding Stage | ||
| Funding Stage | Venture round | Venture round |
| Total Funding | ||
| Total Funding | $25.00M | $6.00M |
| Funding Rounds | ||
| Funding Rounds | 2 | 1 |
| Services | ||
| Services | Incrementality-Calibrated Media Mix Modeling, Automated Geo and Audience Split Experiments, AI-Powered Scenario Planning, Cross-Channel Dashboard, Competitive Intelligence, Industry-Leading Strategic Services | Not tracked yet |
| Target Customers | ||
| Target Customers | Enterprise Brands, Omnichannel Retail, Technology Companies, Consumer Packaged Goods, Financial Services, Hospitality, Automotive | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Incrementality IntelligenceMedia OptimizationMarketing EffectivenessAdvertising AttributionMarketing MeasurementMarketing Attribution +9 | Algorithmic AttributionMarketing AnalyticsCustomer Journey AttributionMarketing Budget OptimizationCross-Device TrackingWalled Garden Insights |
| Website | ||
| Website | measured.com | wizaly.com |
About Measured
Measured, founded in 2017, is a prominent player in the Analytics and SaaS industries, headquartered in the United States. The company distinguishes itself with its AI-powered marketing effectiveness platform, allowing enterprise brands to strategically manage and optimize media investments. With th...
About Wizaly
Wizaly, founded in 2014 and headquartered in France, has recently secured a significant €6.00M Venture Round investment on 27 September 2022 from notable investors including Innovacom, Ankaa ventures, GALIA GESTION, and Frenchfounders. The company is revolutionizing the world of advertising, analyti...
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Compiled from the BounceWatch company index. We last looked at Measured on 26 Feb 2026, and Wizaly on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
