optilyz vs Postalytics
Postalytics
Direct mail automation software that makes direct mail marketing as easy, personalized and trackable as email
22 employees · est. 2017 · Rockland, United States
optilyz is the older company (2015 vs 2017).
Side-by-Side Comparison
| Metric | optilyz | Postalytics |
|---|---|---|
| Founded | ||
| Founded | 2015 older | 2017 |
| Headquarters | ||
| Headquarters | Berlin, Germany | Rockland, United States |
| Employees | ||
| Employees | 26 | 22 |
| Industry | ||
| Industry | Automation, SaaS, Marketing | Automation, Marketing |
| Funding Stage | ||
| Funding Stage | Series A | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 3 | Not tracked yet |
| Services | ||
| Services | Direct Mail Campaign Automation, CRM Integration, Cross-Channel Marketing Solutions, Customer Data Platform Integration, Customized Direct Mail Solutions | Not tracked yet |
| Target Customers | ||
| Target Customers | Marketing Teams, CRM Managers, E-commerce Businesses, Retail Chains, Companies Seeking Customer Engagement | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Direct Mail AutomationProgrammatic Print SoftwareCross-channel MarketingCampaign PersonalizationAgile Marketing ChannelData-driven Marketing +7 | Direct Mail AutomationMarketing SoftwarePersonalized MarketingTrackable MarketingEnterprise-grade SoftwareAutomated Workflows +8 |
| Website | ||
| Website | optilyz.com | postalytics.com |
About optilyz
optilyz stands as Europe’s leading platform for direct mail automation and programmatic print software, positioning itself as a pivotal player in the intersection between physical and digital marketing. Founded in 2015 and headquartered in Germany, the company leverages its SaaS capabilities to stre...
About Postalytics
Postalytics is a direct mail automation software that aims to revolutionize direct mail marketing by making it as easy, personalized, and trackable as email. Established in 2017, the United States-based company delivers enterprise-grade direct mail automation with automated workflows, deep integrati...
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Compiled from the BounceWatch company index. We last looked at optilyz on 14 May 2026, and Postalytics on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
