Root
The proven API-first insurance platform to build, launch and manage digital insurance products
132 employees · est. 2016 · London, United Kingdom
Root is the older company (2016 vs 2021); Root is the larger of the two.
Side-by-Side Comparison
| Metric | Root | Stere |
|---|---|---|
| Founded | ||
| Founded | 2016 older | 2021 |
| Headquarters | ||
| Headquarters | London, United Kingdom | New York, United States |
| Employees | ||
| Employees | 132 larger | 26 |
| Industry | ||
| Industry | API, Financial Services, Fintech | Fintech, Insurance, Insurtech |
| Funding Stage | ||
| Funding Stage | Series Unknown | Seed |
| Total Funding | ||
| Total Funding | $4.50M | $7.00M |
| Funding Rounds | ||
| Funding Rounds | 2 | 3 |
| Services | ||
| Services | End-to-End Insurance Platform, Product Workbench, Policy Administration System, Embedded Insurance Integration, API Support and Development | Stere API-as-a-Service, Stere Distribution, Data Analytics, Global Expansion |
| Target Customers | ||
| Target Customers | Insurers, Managing General Agents (MGAs), Retailers, Banks, Affinity Brands, Non-Insurance Partners | Insurers, Embedded Partners, Brokers & Agents, Developers |
| Taxonomy | ||
| Taxonomy | API-first, Low-code Platform, Digital Insurance Products, Omni-channel Distribution, Affinity Partner Distribution, Policy Administration, Claims Management, Embedded Insurance, Insurance Infrastructure, Universal Programmability, MGAs, Digital Intermediaries, Enterprise-grade Solution, Gross-Written-Premium, Insurtech | Insurtech, Insurance Distribution, API-as-a-Service, Digital Platform, Commercial Insurance, Insurance Innovation, Insurance Technology, MGA/MGU, Embedded Insurance, Business Development, Insurance Programs, Capacity Providers, Underwriting APIs, Technology Solutions |
| Website | ||
| Website | rootplatform.com | stere.io |
About Root
Root is a dynamic player in the Insurtech industry, offering an API-first insurance platform that is revolutionizing the way digital insurance products are built, launched, and managed. Founded in 2016 and based in the United Kingdom, the company has carved a niche for itself by providing a low-code...
About Stere
Stere is a fintech startup that aims to revolutionize the insurance distribution industry. Founded in 2021 and headquartered in the United States, Stere has recently secured a $5.00M Seed Round investment on 26 September 2022 from notable investors including InsurTech Fund, Vida Capital, and Farming...
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BounceWatch watches Root and Stere for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Root and Stere — by email.
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Compiled from the BounceWatch company index. We last looked at Root on 5 Dec 2025, and Stere on 24 Mar 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.