Side-by-Side Comparison
| Metric | Snif | Truly |
|---|---|---|
| Founded | ||
| Founded | 2020 | 2013 older |
| Headquarters | ||
| Headquarters | New York, United States | Los Angeles, United States |
| Employees | ||
| Employees | 36 | 109 larger |
| Industry | ||
| Industry | Consumer Goods, E-Commerce, Wellness Beauty | Consumer Goods, Design, E-Commerce |
| Funding Stage | ||
| Funding Stage | Venture round | Not tracked yet |
| Total Funding | ||
| Total Funding | $11.57M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 3 | Not tracked yet |
| Services | ||
| Services | Not tracked yet | Online Sales of Skincare and Beauty Products, Membership Programs with Discounts, Subscription-based Product Delivery, Social Media Marketing, Collaboration with Retail Stores (e.g. Sephora, Boots) |
| Target Customers | ||
| Target Customers | Not tracked yet | Young Adults Interested in Beauty and Skincare, Social Media Influencers, Digital Shoppers, Membership and Subscription Enthusiasts, Beauty Product Collectors |
| Taxonomy | ||
| Taxonomy | FragranceNon-toxicPremium-qualityVeganCruelty-freeGenderless +3 | Clean BeautyVegan ProductsCruelty-FreeOrganic IngredientsLuxury SkincareHaircare Solutions +8 |
| Website | ||
| Website | snif.co | trulybeauty.com |
About Snif
Snif is a startup dedicated to making fragrance fun again. Founded in 2020, this company specializes in creating non-toxic, genderless, premium-quality, vegan, cruelty-free fragrances and candles that smell amazing. Their products are available in Ulta Beauty, targeting the Consumer Goods and E-Comm...
About Truly
Truly, founded in 2013 and headquartered in the United States, is championing the clean beauty movement with their slogan, "Not Your Average Clean Beauty". The company is deeply rooted in the mission of promoting self-love without compromises—offering a product line that's entirely vegan, clean, and...
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Compiled from the BounceWatch company index. We last looked at Snif on 12 Sep 2024, and Truly on 8 Apr 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
