What lands on day 7

A ranked answer, not a pile of links.

Every move your ten rivals made in the last 90 days, dated and sourced, then ranked by what it means for the question you bring. Your analyst walks your team through it in one session.

Prepared for Your company · Day 7Example layout
Your questionWhy are customers choosing our rivals?
  1. 01
    Rival cut entry price to €0 and bundled onboardingPricing · 12 Sep · pricing page and press release
    High
  2. 02
    Complaints about response time doubled at your two closest rivalsCustomer voice · Aug–Oct · 1,100 reviews read
    High
  3. 03
    Rival hired a head of partnerships from your largest channel partnerTalent · 2 Oct · job move, company post
    Medium
  4. 04
    AI assistants name two rivals first for your core buyer questionAI visibility · 40 prompts · 3 assistants
    Medium
Suggested decision

Hold price. Answer the speed gap first: it drives more switching than the €0 plan.

Every move linked to its source Checked by your analyst

Our guarantee

If the Readout does not surface 10 dated, sourced moves your team had not already logged, you pay nothing.

Book your 7-day Readout

Two minutes. Your analyst replies within 1 business day.
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How the 7 days run

  1. Day 0

    Your brief

    Two minutes on this form: rivals, markets and the question that matters.
  2. Day 1

    Scope call

    30 minutes with your analyst to confirm rivals, sources and the decision ahead.
  3. Days 2–6

    Read and rank

    The agent reads 100+ signal types across your rivals. Your analyst checks every move.
  4. Day 7

    Readout

    A 60-minute session with your team, the ranked report and the full source pack.
Included
  • Up to 10 rivals, across your markets
  • 90 days of dated moves, each with its source
  • Moves ranked against your question
  • A suggested decision and what to watch next
  • 60-minute readout with your analyst
Not needed
  • No access to your systems or data
  • No software to install, no seats to buy
  • No commitment beyond the Readout
Book a Readout

Recent work

Case 01 · SME banking

44 competitors, 9 initiatives

A 180-day plan for a Series A neobank Case 02 · Auto finance

57 lenders on one radar

Pricing, dealers and customer voice, live Case 05 · Advisory firm

14 clients to call first

Each with a trigger and a deadline
FAQ

Questions buyers ask

What do you need from us?

Your rivals, your markets and one question. Everything we read is public: pricing pages, filings, job posts, reviews, press, app stores and AI answers.

Who sees our brief?

Only your analyst team. Your questions and findings are never shared with other clients or used to build their agents. On request, we sign your NDA before the scope call.

We track more than ten rivals. Is that a problem?

No. We agree the scope on the day 1 call. For a full map of up to 50 companies, the Right-to-Win Assessment is the better fit.

How do you handle our data?

Public sources only, your brief stays with your analyst team, we sign your NDA on request and work under EU GDPR. Read how we handle data.

What happens after day 7?

You keep the report. If you switch on a Signal Agent within 30 days, the €7,500 is credited in full and your radar goes live by day 14.