London, United Kingdom
Anonymised is a UK-based startup founded in 2019 that focuses on providing secure digital identities for cookie-less, privacy-first advertising. The company's slogan "Secure digital identities for cookie-less, privacy-first advertising" reflects its core mission. Anonymised operates within the industries of Advertising, Enterprise Software, and SaaS. Its approach involves using a decentralised data platform to replace personal data in digital advertising with anonymous data, enabling targeted and retargeted audience interactions, frequency capping, and the measurement and optimisation of marketing campaigns without the need to collect personal data.
The last recorded investment for Anonymised was a significant £850.00K Convertible Note investment made on 01 April 2023. This investment came from the BlackSheep MadTech Fund, signifying backing from a notable investor in the MadTech space. The investment serves to support Anonymised's innovative approach to digital advertising, providing performance benefits to agencies, monetisation opportunities for publishers, and privacy protection for consumers.
