-logo.jpg "CAKE (getCAKE.com)"){kind=logo}
CAKE (getCAKE.com)
CAKE enables advertisers, networks, and publishers to manage, measure, and optimize performance marketing in real-time.
46 employees · est. 2010 · Laguna Beach, United States
Exactag
Marketing Performance Platform powered by unique data collection and best-of-breed algorithms.
39 employees · est. 2011 · Dusseldorf, Germany
CAKE (getCAKE.com) is the older company (2010 vs 2011).
Side-by-Side Comparison
| Metric | CAKE (getCAKE.com) | Exactag |
|---|---|---|
| Founded | ||
| Founded | 2010 older | 2011 |
| Headquarters | ||
| Headquarters | Laguna Beach, United States | Dusseldorf, Germany |
| Employees | ||
| Employees | 46 | 39 |
| Industry | ||
| Industry | Advertising, SaaS, Marketing | Advertising, Analytics, Automation |
| Funding Stage | ||
| Funding Stage | Debt Financing | Seed |
| Total Funding | ||
| Total Funding | Not tracked yet | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 1 | 2 |
| Services | ||
| Services | Not tracked yet | Data Collection, Model Harmonization, Data Enrichment, Marketing Mix Modeling, Multi-Touch Attribution, Advanced Analytics, Automated Optimization |
| Target Customers | ||
| Target Customers | Not tracked yet | Marketing Professionals, Data Analysts, Enterprises with Complex Marketing Channels, E-commerce Platforms, Digital Advertisers |
| Taxonomy | ||
| Taxonomy | Performance Marketing, Advertising Software, Affiliate Marketing, Lead Distribution, Multichannel Marketing, Real-time Optimization, Revenue Optimization, Customer Acquisition, Marketing Attribution, Advertising Networks, Publisher Management, Lead Management, Ecommerce Solutions, Digital Marketing Campaigns | Marketing Attribution, Marketing Performance Optimization, Data-driven Decision Making, SaaS For Marketers, Digital And Non-digital Advertising, Real-time Attribution, Marketing Mix Modeling, Cross-channel Measurement, Marketing Data Integration, ROI Optimization, Multichannel Attribution, Budget Allocation, Media-mix Modeling, Cookieless Measurement, Future-proof Measurement |
| Website | ||
| Website | getcake.com | exactag.com |
About CAKE (getCAKE.com)
CAKE (getCAKE.com) CAKE, a trusted global provider of performance marketing software, empowers more than 500 advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. Established in 2010, the company specializes in providing solutions for...
About Exactag
Exactag, established in 2011 and headquartered in Germany, is revolutionizing the way marketers assess their advertising endeavors. The company positions itself as a Marketing Performance Platform, utilizing a unique approach that combines data accuracy and advanced algorithms. Tailored for sectors...
We will tell you when either one moves
BounceWatch watches CAKE (getCAKE.com) and Exactag for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at CAKE (getCAKE.com) and Exactag — by email.
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Compiled from the BounceWatch company index. We last looked at CAKE (getCAKE.com) on 12 Sep 2024, and Exactag on 16 Mar 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
