First Insight, Inc. logo — The AI-Powered Decision Engine for Customer-First Products a...

First Insight, Inc.

The AI-Powered Decision Engine for Customer-First Products and Experiences

Founded 2007 United States Wexford, United States 100 employees Series B Total: $23.55M Analytics, Retail +1

General Information

Company Name First Insight, Inc.
Founded Year 2007
Location United States Wexford, United States
Founders / Decision Makers
Team member
Employees 100
Industries Analytics, Retail, SaaS
Funding Stage Series B
Social

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About First Insight, Inc.

First Insight, Inc. is a pioneering company in the retail industry, utilizing AI, predictive analytics, and human insight to revolutionize retail decision-making since its establishment in 2007. The company's proprietary Value Score™ directly impacts financial outcomes, leading to increased sales, higher margins, and reduced markdowns. First Insight has garnered a stellar reputation for empowering renowned brands such as Under Armour, Woolworths, Family Dollar, Kohl’s, and Francesca’s with actionable voice of the customer (VoC) insights, allowing them to anticipate shopper preferences and optimize strategies.

With a recent $14.00M Series B investment from Updata Partners and Escalate Capital Partners in March 2015, First Insight has solidified its position in the market. The company's commitment to driving sustainable growth and transforming how retailers engage with their customers has earned the trust of 98% of its customers, who would recommend First Insight, citing reasons such as industry-leading technology, proven ROI, and global and mobile reach.

First Insight's innovative approach, industry endorsements from renowned analysts such as Forrester, IDC, and Gartner, and their proven track record make them a compelling investment opportunity in the analytics, retail, and SaaS sectors. With their unique blend of human creativity and AI-driven analytics, First Insight continues to eliminate guesswork, boost profitability, and enhance customer satisfaction for its clientele.

Taxonomy: AI-powered Decision Engine, Retail Technology, Predictive Analytics, Customer Experience Management, SaaS Solutions, Retail Strategy, Voice of the Customer (VoC) Insights, Product Performance Evaluation, Consumer Behavior Analysis, Market Entry Strategy, Gamification, Crowdsourcing

Services & Products

AI-powered analytics
consumer insights
demand forecasting
pricing optimization
supply chain management
merchandising
product design
marketing analytics

Target Customers

retail companies apparel & fashion brands footwear brands home goods brands

Funding Rounds & Investors (5)

View All
Funding Stage Amount Investors Lead Investors Date
Series B $14.00M 2
Updata Partners, Escalate Capital Partners
05 Mar 2015
Series A $1.50M 1
Adams Capital Management
27 Feb 2014
Series A $4.28M 1
Adams Capital Management
21 Nov 2012
Series A $3.60M 1
Adams Capital Management
16 May 2011
Convertible Note $175.00K 1
Idea Foundry
30 Oct 2007

First Insight, Inc. Alternatives & Competitors

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First Insight, Inc. vs
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FAQ About First Insight, Inc.

The AI-Powered Decision Engine for Customer-First Products and Experiences
First Insight, Inc. was founded in 2007.
First Insight, Inc. is headquartered in Wexford, United States.
First Insight, Inc. operates in Analytics, Retail and SaaS. Its work centres on AI-powered Decision Engine, Retail Technology, Predictive Analytics and Customer Experience Management. Its customers include retail companies, apparel & fashion brands and footwear brands.
First Insight, Inc. has approximately 100 employees.
First Insight, Inc. has completed 5 funding rounds, raising a total of $23.55M. The latest funding stage is Series B.
First Insight, Inc. offers: AI-powered analytics, consumer insights, demand forecasting, pricing optimization, supply chain management, merchandising, product design, marketing analytics.
Top alternatives and competitors to First Insight, Inc. include Revionics, an Aptos Company, StoreDNA, Eversight, Revuze, Cheetah Digital by Marigold. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
First Insight, Inc. and Revionics, an Aptos Company are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for First Insight, Inc., https://bouncewatch.com/company/first-insight-inc, updated 12 June 2025. When citing, please name BounceWatch and link this page.

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