First Insight, Inc. vs StoreDNA
First Insight, Inc.
The AI-Powered Decision Engine for Customer-First Products and Experiences
100 employees · est. 2007 · Wexford, United States
First Insight, Inc. is the older company (2007 vs 2012); First Insight, Inc. is the larger of the two.
Side-by-Side Comparison
| Metric | First Insight, Inc. | StoreDNA |
|---|---|---|
| Founded | ||
| Founded | 2007 older | 2012 |
| Headquarters | ||
| Headquarters | Wexford, United States | Amsterdam, The Netherlands |
| Employees | ||
| Employees | 100 larger | 7 |
| Industry | ||
| Industry | Analytics, Retail, SaaS | Analytics, Developer Tools, Retail |
| Funding Stage | ||
| Funding Stage | Series B | Convertible Note |
| Total Funding | ||
| Total Funding | $23.55M | $15.00K |
| Funding Rounds | ||
| Funding Rounds | 5 | 3 |
| Services | ||
| Services | AI-powered analytics, consumer insights, demand forecasting, pricing optimization, supply chain management, merchandising, product design, marketing analytics | Shopper behavior analysis using existing video feeds, SKU engagement measurement, Integration with sales data, Store optimization insights |
| Target Customers | ||
| Target Customers | retail companies, apparel & fashion brands, footwear brands, home goods brands | Retail executives, Department stores, Flagship store managers, Retail chains |
| Taxonomy | ||
| Taxonomy | AI-powered Decision EngineRetail TechnologyPredictive AnalyticsCustomer Experience ManagementSaaS SolutionsRetail Strategy +6 | Retail AnalyticsShopper Behavior AnalysisStore Traffic OptimizationConversion Rate OptimizationRevenue EnhancementInventory Management +9 |
| Website | ||
| Website | firstinsight.com | storedna.co |
About First Insight, Inc.
First Insight, Inc. is a pioneering company in the retail industry, utilizing AI, predictive analytics, and human insight to revolutionize retail decision-making since its establishment in 2007. The company's proprietary Value Score™ directly impacts financial outcomes, leading to increased sales, h...
About StoreDNA
StoreDNA, founded in 2012 and headquartered in The Netherlands, operates at the intersection of Analytics, Developer Tools, and Retail. With the slogan “Shopability For Profitability,” StoreDNA has carved a niche in providing actionable insights specifically tailored to optimizing store traffic, con...
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Compiled from the BounceWatch company index. We last looked at First Insight, Inc. on 12 Jun 2025, and StoreDNA on 6 Jul 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
