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Supermetrics logo — Data mastery made easy. 💡

Supermetrics

Data mastery made easy. 💡

Founded 2013 Finland Finland 496 employees Series B Total: $43.50M Analytics, B2B +3

General Information

Company Name Supermetrics
Founded Year 2013
Location Finland Finland
Employees 496
Industries Analytics, B2B, Enterprise Software +2
Funding Stage Series B
Business Model B2B, SaaS, Platform
Revenue Model Subscription, Usage Based, Tiered Pricing
Social

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About Supermetrics

Supermetrics, founded in 2013 and headquartered in Finland, is a leading player in the Analytics and Marketing sectors. Operating within the B2B and Enterprise Software domains as a SaaS provider, the company is known for its slogan "Data mastery made easy. 💡"

Supermetrics assists over 750,000 marketers and analysts in transferring data from prominent marketing and advertisement platforms such as Facebook, Google, and HubSpot to preferred analytics, reporting, and data warehouse systems. Notably, more than 15% of the global ad spend is reported through their solutions.

In terms of investment, Supermetrics secured a €40.00M Series B funding round on 01 August 2020. Key investors include Highland Europe, OpenOcean, IVP, Ilkka Paananen, and Amit Agarwal. With its robust framework and significant market impact, Supermetrics presents a compelling opportunity for venture capitalists and potential investors.

Business keywords: Data automation, Marketing analytics, Reporting automation, ETL (Extract, Transform, Load), Data pipelines, Data aggregation, Dashboards, Data visualization, Web analytics, Social media analytics, Online marketing, Ad spend reporting, Marketing data integration, Data transfer

Services & Products

Data Connection
Data Management
Data Analysis
Data Activation
AI-Driven Insights

Target Customers

Marketing Agencies SMBs Enterprise Businesses Ecommerce & DTC Companies Travel & Hospitality Retail & FMCG Media & Publishing

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Series B €40.00M 5
Highland Europe OpenOcean IVP
Highland Europe, OpenOcean +3
01 Aug 2020
Series A €3.50M 1
OpenOcean
OpenOcean
01 Nov 2017

Latest News

View All
Helsinki-based Taito.ai raises €2.5 million toward employee performance management — Eu-startups
Helsinki-based Taito.ai raises €2.5 million toward employee performance management
Eu-startups Nov 23, 2025

Supermetrics Alternatives & Competitors

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Supermetrics vs
Grow.com | No-Code, Full-Stack BI
Grow.com | No-Code, Full-Stack BI United States

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FAQ About Supermetrics

Data mastery made easy. 💡
Supermetrics was founded in 2013.
Supermetrics is headquartered in Finland.
Supermetrics operates in Analytics, B2B, Enterprise Software, SaaS and Marketing. Its work centres on Data automation, Marketing analytics, Reporting automation and ETL (Extract, Transform, Load). Its customers include Marketing Agencies, SMBs and Enterprise Businesses.
Supermetrics has a B2B, SaaS and Platform business model. Its revenue comes from Subscription, Usage Based and Tiered Pricing.
Supermetrics has approximately 496 employees.
Supermetrics has completed 2 funding rounds, raising a total of $43.50M. The latest funding stage is Series B.
Supermetrics offers: Data Connection, Data Management, Data Analysis, Data Activation, AI-Driven Insights.
Top alternatives and competitors to Supermetrics include Funnel, Power My Analytics, Grow.com | No-Code, Full-Stack BI, Ruler Analytics, Holistics Data. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Supermetrics and Funnel are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Supermetrics, https://bouncewatch.com/company/supermetrics, updated 30 April 2026. When citing, please name BounceWatch and link this page.

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