MAKEUP BY MARIO vs VIEVE
MAKEUP BY MARIO
Makeup Artist Mario Dedivanovic's namesake beauty brand inspired by two decades of groundbreaking makeup artistry
463 employees · est. 2020 · New York, United States
VIEVE
Founded by expert makeup artist Jamie Genevieve. 100% vegan & cruelty free high-performance makeup
45 employees · est. 2020 · London, United Kingdom
MAKEUP BY MARIO is the larger of the two.
2 signals in the last 90 days
Side-by-Side Comparison
| Metric | MAKEUP BY MARIO | VIEVE |
|---|---|---|
| Founded | ||
| Founded | 2020 | 2020 |
| Headquarters | ||
| Headquarters | New York, United States | London, United Kingdom |
| Employees | ||
| Employees | 463 larger | 45 |
| Industry | ||
| Industry | E-Commerce, Wellness Beauty, Lifestyle | E-Commerce, Wellness Beauty |
| Funding Stage | ||
| Funding Stage | Growth | Series A |
| Total Funding | ||
| Total Funding | $40.00M | $1.00M |
| Funding Rounds | ||
| Funding Rounds | 1 | 2 |
| Services | ||
| Services | online cosmetic sales, makeup product development, customer rewards program, personalized shopping experience, multinational shipping | Not tracked yet |
| Target Customers | ||
| Target Customers | makeup enthusiasts, professional makeup artists, beauty and cosmetics consumers, online shoppers, international clientele | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Professional Makeup ProductsMakeup ArtistrySubtle TransformationsBeauty Industry InnovationCosmetic Product DevelopmentSignature Makeup Techniques +8 | Makeup BrandVegan Beauty ProductsCruelty-free MakeupHigh-performance MakeupInclusive Beauty BrandExpert Makeup Artist +3 |
| Website | ||
| Website | makeupbymario.com | vieve.co.uk |
About MAKEUP BY MARIO
MAKEUP BY MARIO stands at the intersection of innovation and legacy within the beauty industry. Founded in 2020 by renowned makeup artist Mario Dedivanovic, this United States-based company taps into a wellspring of two decades of expertise. Known for refining subtle transformations, Mario’s craftsm...
About VIEVE
VIEVE is a burgeoning name in the E-Commerce and Wellness Beauty sectors, founded in 2020 by expert makeup artist Jamie Genevieve. With its headquarters in the United Kingdom, the company is making significant strides with its mantra of offering 100% vegan & cruelty-free high-performance makeup. VI...
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Compiled from the BounceWatch company index. We last looked at MAKEUP BY MARIO on 3 Apr 2026, and VIEVE on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
