Culver City, United States
MeUndies, founded in 2011 by Jonathan Shokrian, revolutionized the $110B underwear industry with its pioneering online subscription model. The company's slogan, "Making the world a comfier place for everybooty, one cheek at a time!", perfectly encapsulates its mission to deliver a fun, seamless shopping experience, addressing market gaps identified by Shokrian during his own consumer journey.
Unlike many startups, MeUndies has achieved double-digit year-over-year growth while maintaining profitability, an uncommon feat in the constantly evolving ecommerce landscape. The company has sold over 23M pairs of underwear across all 50 states and in 37 countries globally, offering a diverse range of products, including men’s and women’s underwear, socks, bralettes, and loungewear.
The startup's last significant financing event was a $40.00M Secondary Market investment in November 2020, led by Provenance. This financial validation underscores investor confidence in MeUndies' business model and growth trajectory.
