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Noom logo — Helping people everywhere lead happier, healthier lives thro...

Noom

Helping people everywhere lead happier, healthier lives through behavior change.

Founded 2008 United States New York, United States 1200 employees Series F Total: $2.46B Health Care, Health and Wellness +3

General Information

Company Name Noom
Founded Year 2008
Location United States New York, United States
Employees 1200
Industries Health Care, Health and Wellness, Mobile +2
Funding Stage Series F
Business Model D2C, B2B2C, SaaS
Revenue Model Subscription, Tiered Pricing, Service Fee
Offices as of Aug 2026
New York, United States
Social

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About Noom

Noom, founded in 2008, is a trailblazer in the Health Care domain, actively transforming the weight loss and healthcare sectors. The company's slogan, "Helping people everywhere lead happier, healthier lives through behavior change," perfectly encapsulates its mission. Noom leverages the potent combination of artificial intelligence, mobile technology, and psychology with empathetic personal coaching to foster lasting habit changes in its users.

Based in the United States, Noom has impacted over 50 million lives and boasts the first virtual diabetes prevention program acknowledged by the CDC. The platform's influence extends globally, with partnerships in place with major healthcare and pharmaceutical entities to enhance treatment outcomes.

Noom's most recent capital influx amounted to $540.00M during a Series F investment on May 25, 2021. Key investors include Novo Holdings, RRE Ventures, Oak HC/FT, Samsung Ventures, Temasek Holdings, Silver Lake, Anchor Capital GP, Private Ventures Group ("PVG"), and Sequoia Capital.

Business keywords: Behavior Change, Digital Health, Mobile Technology, Healthcare Disruption, Weight Management, Diabetes Prevention, Psychology, Wellness, Lifestyle Improvement, Virtual Coaching, Healthcare Partnerships, Pharmaceutical Partnerships, Patient Outcome Improvement, Technology-Enabled Health

Services & Products

Mindful Eating Education
Psychology-Based Behavior Change Programs
Weight Loss Tracking
Custom Health Coaching
User Engagement and Support

Target Customers

Individuals Seeking Weight Loss Health-Conscious Consumers People Interested in Lifestyle Changes Users Seeking Digital Health Solutions

Pricing

as listed on Sep 29, 2026

On request

Noom's pricing page

Funding Rounds & Investors (10)

View All
Funding Stage Amount Investors Lead Investors Date
Series F $540.00M 9
Novo Holdings RRE Ventures Oak HC/FT
Novo Holdings, RRE Ventures +7
25 May 2021
Series E $58.00M 10
Serena Ventures Sound Ventures TransLink Capital
Serena Ventures, Sound Ventures +8
06 May 2019
Series D $14.00M 1
Sompo Holdings
Sompo Holdings
07 Mar 2018
Series C $14.50M 4
RRE Ventures TransLink Capital KB Investments
RRE Ventures, TransLink Capital +2
26 Mar 2016
Series B KRW1.80B 1
Samsung Venture Investment
Samsung Venture Investment
31 Mar 2015
Series B $16.20M 6
RRE Ventures TransLink Capital LB Investment
RRE Ventures, TransLink Capital +4
01 Apr 2014
Series A $7.00M 7
RRE Ventures Scrum Ventures TransLink Capital
RRE Ventures, Scrum Ventures +5
20 Dec 2013
Grant Undisclosed 1
National Institutes of Health
22 Oct 2013
Seed Round $5.00M 2
Kleiner Perkins Qualcomm Ventures
Kleiner Perkins, Qualcomm Ventures
23 Jun 2013
Seed Round $2.60M 7
Kleiner Perkins Qualcomm Ventures IMM Investment
Kleiner Perkins, Qualcomm Ventures +5
18 Dec 2011

Latest News

View All
The most innovative calorie tracking apps of 2026 — Thenextweb
The most innovative calorie tracking apps of 2026
Thenextweb Jul 13, 2026
LVMH CEO Bernard Arnault's family office goes shopping for AI startups — Cnbc
LVMH CEO Bernard Arnault's family office goes shopping for AI startups
Cnbc Nov 23, 2025
Weight loss drugs could be a gamechanger for women with a common hormonal disorder — Cnbc
Weight loss drugs could be a gamechanger for women with a common hormonal disorder
Cnbc Jul 20, 2025
Digital health company Noom to offer compounded GLP-1 drug through new weight loss program — Cnbc
Digital health company Noom to offer compounded GLP-1 drug through new weight loss program
Cnbc Sep 12, 2024
How digital health companies are capitalizing on the GLP-1 boom — Cnbc
How digital health companies are capitalizing on the GLP-1 boom
Cnbc May 25, 2024

Noom Alternatives & Competitors

View All Alternatives
Noom vs
Second Nature
Second Nature United Kingdom

Make losing weight feel Second Nature.

Series A
150 employees
Digital Health, Health Care
Compare Noom vs Second Nature
Noom vs
Liva Healthcare
Liva Healthcare Denmark

Delivering better health outcomes through our evidence-based, digital-first lifestyle change platfor...

155 employees
Digital Health, Health Care
Compare Noom vs Liva Healthcare
Noom vs
Breathe Well-being
Breathe Well-being India

We help people to prevent, manage or reverse Type 2 Diabetes through our clinically proven digital p...

Series B
246 employees
Digital Health, Health Care
Compare Noom vs Breathe Well-being
Also compare with: Noom vs HabitNu HabitNu View all alternatives

FAQ About Noom

Helping people everywhere lead happier, healthier lives through behavior change.
Noom was founded in 2008.
Noom is headquartered in New York, United States.
Noom operates in Health Care, Health and Wellness, Mobile, Nutrition and Sports. Its work centres on Behavior Change, Digital Health, Mobile Technology and Healthcare Disruption. Its customers include Individuals Seeking Weight Loss, Health-Conscious Consumers and People Interested in Lifestyle Changes.
Noom has a D2C, B2B2C and SaaS business model. Its revenue comes from Subscription, Tiered Pricing and Service Fee.
As listed on Noom's pricing page on Sep 29, 2026: On request.
Noom has approximately 1200 employees.
Noom has completed 10 funding rounds, raising a total of $2.46B. The latest funding stage is Series F.
Noom offers: Mindful Eating Education, Psychology-Based Behavior Change Programs, Weight Loss Tracking, Custom Health Coaching, User Engagement and Support.
Top alternatives and competitors to Noom include Second Nature, Liva Healthcare, Breathe Well-being, Holly Health, LifestyleRx. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Noom and Second Nature are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Noom, https://bouncewatch.com/company/noom, updated 2 September 2026. When citing, please name BounceWatch and link this page.

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