Noom vs Second Nature
Noom
Helping people everywhere lead happier, healthier lives through behavior change
1200 employees · est. 2008 · New York, United States
Second Nature
Make losing weight feel Second Nature
150 employees · est. 2015 · London, United Kingdom
Noom is the older company (2008 vs 2015); Noom is the larger of the two.
Side-by-Side Comparison
| Metric | Noom | Second Nature |
|---|---|---|
| Founded | ||
| Founded | 2008 older | 2015 |
| Headquarters | ||
| Headquarters | New York, United States | London, United Kingdom |
| Employees | ||
| Employees | 1200 larger | 150 |
| Industry | ||
| Industry | Health Care, Health and Wellness, Mobile | Digital Health, Health Care, Health and Wellness |
| Funding Stage | ||
| Funding Stage | Series F | Series A |
| Total Funding | ||
| Total Funding | $2.46B | $14.03M |
| Funding Rounds | ||
| Funding Rounds | 10 | 11 |
| Services | ||
| Services | Mindful Eating Education, Psychology-Based Behavior Change Programs, Weight Loss Tracking, Custom Health Coaching, User Engagement and Support | Medication-supported Weight Loss, Behavior Change Programs, Nutrition Guidance, Medical Treatment Integration |
| Target Customers | ||
| Target Customers | Individuals Seeking Weight Loss, Health-Conscious Consumers, People Interested in Lifestyle Changes, Users Seeking Digital Health Solutions | NHS Referrals, Insurance Clients, Individuals Seeking Weight Loss, People Interested in Health Improvement |
| Taxonomy | ||
| Taxonomy | Behavior ChangeDigital HealthMobile TechnologyHealthcare DisruptionWeight ManagementDiabetes Prevention +8 | Behavioral ScienceDigital HealthDiabetes ManagementHabit FormationMobile ApplicationPersonal Coaching +7 |
| Website | ||
| Website | noom.com | secondnature.io |
About Noom
Noom, founded in 2008, is a trailblazer in the Health Care domain, actively transforming the weight loss and healthcare sectors. The company's slogan, "Helping people everywhere lead happier, healthier lives through behavior change," perfectly encapsulates its mission. Noom leverages the potent comb...
About Second Nature
Second Nature, founded in 2015 and headquartered in the United Kingdom, operates at the intersection of the Digital Health, Health Care, Health and Wellness, Mobile, Sports, and Lifestyle industries. Driven by the slogan, "Make losing weight feel Second Nature," the company's core offering is an app...
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Compiled from the BounceWatch company index. We last looked at Noom on 28 May 2026, and Second Nature on 7 Jan 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
