Second Nature

Make losing weight feel Second Nature.

Founded 2015

London, United Kingdom 150 employees Series A Total: $14.03M Digital Health, Health Care +4

General Information

Company Name Second Nature

Founded Year 2015

Location

London, United Kingdom

Employees 150

Industries Digital Health, Health Care, Health and Wellness +3

Funding Stage Series A

Business Model B2C, Subscription Box, D2C

Revenue Model Subscription, Service Fee, Product Sales

Hiring 4 roles posted in the month to 26 Sep 2026

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Actively Hiring Sep 17, 2026

Hiring for 4 positions in the last 30 days.

Award Received Sep 16, 2026

Second Nature has been named a 2026 WIRED Health Trailblazer by WIRED, recognising its work in healthcare innovation.

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About Second Nature

Second Nature, founded in 2015 and headquartered in the United Kingdom, operates at the intersection of the Digital Health, Health Care, Health and Wellness, Mobile, Sports, and Lifestyle industries. Driven by the slogan, "Make losing weight feel Second Nature," the company's core offering is an app leveraging behavioral science to create lasting lifestyle changes by making healthy choices automatic.

The company recently raised a Series A investment on 09 June 2022 with participation from JALE. This capital injection marks a pivotal step for Second Nature as it scales its user base and enhances its technological capabilities.

As a startup steering towards a technology-driven approach to weight management, Second Nature has effectively captured the growing demand for personalized health solutions. Its strategic use of behavioral change science positions it uniquely in a competitive landscape, promising sustained engagement and transformative health outcomes for its users.

Business keywords: behavioral science, digital health, diabetes management, habit formation, mobile application, personal coaching, preventive healthcare, lifestyle modification, health motivation, chronic disease prevention, wellness technology, patient engagement, risk reduction

Services & Products

Medication-supported Weight Loss

Behavior Change Programs

Nutrition Guidance

Medical Treatment Integration

Target Customers

NHS Referrals Insurance Clients Individuals Seeking Weight Loss People Interested in Health Improvement

Funding Rounds & Investors (11)

View All

Funding Stage	Amount	Investors	Lead Investors	Date
Series A	Undisclosed	1	JALE	09 Jun 2022
Venture Round	Undisclosed	1	Plug and Play Insurtech	19 Apr 2021
Series A	Undisclosed	1	Calm/Storm	04 Apr 2020
Series A	$10.00M	6	Connect Ventures, Speedinvest +4	19 Feb 2020
Seed Round	$3.00M	6	Connect Ventures, Speedinvest +4	10 Aug 2018
Non Equity Assistance	Undisclosed	1	Pitch@Palace	25 Apr 2018
Seed Round	$800.00K	4	Speedinvest, 500 Startups +2	25 Jun 2017
Venture Round	Undisclosed	1	Wayra UK	05 Jan 2017
Seed Round	Undisclosed	1	DigitalHealth.London	12 Sep 2016
Grant	€217.00K	1	EASME - EU Executive Agency for SMEs	01 May 2016

View All 11 Funding Rounds

Second Nature Alternatives & Competitors

View All Alternatives

Second Nature vs

Noom United States

Helping people everywhere lead happier, healthier lives through behavior change.

Series F

1200 employees

Health Care, Health and Wellness

Compare Second Nature vs Noom

Second Nature vs

Welltech Cyprus

Health & Fitness Mobile Apps Developer

820 employees

Health Care, Health and Wellness

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Second Nature vs

sugar.fit India

Your path back from diabetes.

Series A

385 employees

Health Care, Health and Wellness

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Breathe Well-being View all alternatives

FAQ About Second Nature

Make losing weight feel Second Nature.

Second Nature was founded in 2015.

Second Nature is headquartered in London, United Kingdom.

Second Nature operates in Digital Health, Health Care, Health and Wellness, Mobile, Sports and Lifestyle. Its work centres on behavioral science, digital health, diabetes management and habit formation. Its customers include NHS Referrals, Insurance Clients and Individuals Seeking Weight Loss.

Second Nature has a B2C, Subscription Box and D2C business model. Its revenue comes from Subscription, Service Fee and Product Sales.

Second Nature has approximately 150 employees.

Second Nature has completed 11 funding rounds, raising a total of $14.03M. The latest funding stage is Series A.

Second Nature offers: Medication-supported Weight Loss, Behavior Change Programs, Nutrition Guidance, Medical Treatment Integration.

Top alternatives and competitors to Second Nature include Noom, Welltech, sugar.fit, Breathe Well-being, MANUAL. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.

Second Nature and Noom are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Second Nature, https://bouncewatch.com/company/second-nature, updated 26 September 2026. When citing, please name BounceWatch and link this page.

Second Nature

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Funding Rounds & Investors (11)

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