Second Nature, founded in 2015 and headquartered in the United Kingdom, operates at the intersection of the Digital Health, Health Care, Health and Wellness, Mobile, Sports, and Lifestyle industries. Driven by the slogan, "Make losing weight feel Second Nature," the company's core offering is an app leveraging behavioral science to create lasting lifestyle changes by making healthy choices automatic.
The company recently raised a Series A investment on 09 June 2022 with participation from JALE. This capital injection marks a pivotal step for Second Nature as it scales its user base and enhances its technological capabilities.
As a startup steering towards a technology-driven approach to weight management, Second Nature has effectively captured the growing demand for personalized health solutions. Its strategic use of behavioral change science positions it uniquely in a competitive landscape, promising sustained engagement and transformative health outcomes for its users.