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SoFi logo — SoFi helps you save, spend, earn, borrow, invest, and protec...

SoFi

SoFi helps you save, spend, earn, borrow, invest, and protect your money–all in one app. NMLS 1121636

Founded 2011 United States San Francisco, United States 6847 employees IPO Total: $15.61B Education, Fintech +1

General Information

Company Name SoFi
Founded Year 2011
Location United States San Francisco, United States
Employees 6847
Industries Education, Fintech, Banking
Funding Stage IPO
Business Model B2C, Platform, Embedded Finance
Revenue Model Service Fee, Transaction Fee, Usage Based
Social

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How does SoFi compare?

A PDF of SoFi and up to 10 competitors you pick: team, funding, traffic and every dated move of the last 90 days. Each company is re-checked on the day you order, so it is current.

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A one-page PDF brief: what it does, key facts, the last 90 days of dated moves and questions worth asking. Re-checked on the day you order. See a sample

Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Homepage Update

Significant changes detected on company website (75.2% content change).

Event Participation Oct 04, 2026

SoFi organized the first meeting of the Smart Money Social Club, attracting a large live audience to the event.

New Partnership Sep 28, 2026

SoFi partnered with YouGov to survey 4,000+ Americans for their report “Making The Most: How Americans are Maximizing Money and Life in 2026.”

Get alerts when SoFi shows new signals

AI Insight

Bounce Watch AI
2 weeks ago

SoFi recently undertook a substantial website overhaul, marked by a 75.24% change in October 2026, indicating a strategic effort to refresh its digital platform and user experience. This significant product update, alongside a series of post-IPO debt and equity financings totaling billions, suggests an ongoing strategy of enhancing its diverse financial services offerings. The continuous capital raising likely supports these product developments and further market penetration for its 'all-in-one app' financial model.

Signal Types
Product Update Funding
Strategic Labels
Digital Platform Enhancement Growth Capitalization Fintech Ecosystem Development
Next Move: Expansion
·
Impact: 9/10
·
Ideal For: Public Market Investors — Fintech

About SoFi

SoFi is a company based in San Francisco, United States, specializing in financial products and services for individuals and businesses. It operates within the education, fintech, and banking industries.

Founded in 2011, SoFi offers a range of services including banking products, diverse loan offerings, investment services, and insurance products. Its customer base includes individual and business banking clients, students refinancing loans, home buyers, and investors. The company operates on a B2C model with platform and embedded finance strategies, generating revenue through service fees, transaction fees, and usage-based charges.

Business keywords: Financial Independence, Lending Services, Wealth Management, Personal Loans, Mortgage Refinancing, Student Loan Refinancing, Student Loan Consolidation, Investment Advisory, Retirement Planning, Digital Banking, Financial Services App, Career Strategy, Life Insurance, Savings Solutions, Modern Financial Products

Services & Products

Banking products including checking and savings accounts
Loan offerings including personal, student, and mortgage loans
Investment services including self-directed and robo investing
Insurance products encompassing auto, life, and home insurance
Credit cards and credit score monitoring services

Target Customers

Individual and business banking customers Students looking to refinance student loans Home buyers and homeowners Investors interested in traditional investments and cryptocurrencies Individuals seeking financial planning and budgeting tools

Funding Rounds & Investors (22)

View All
Funding Stage Amount Investors Lead Investors Date
Post-IPO Debt $1.60B 1
Mizuho Securities
01 Mar 2026
Post-IPO Equity $1.50B -
01 Dec 2025
Post-IPO Equity $1.50B -
01 Aug 2025
Post-IPO Debt $5.00B -
01 Mar 2025
Post-IPO Equity $2.00B 1
Fortress Investment Group
Fortress Investment Group
01 Oct 2024
Post-IPO Debt $350.00M -
01 May 2024
Spac Private Placement $805.00M 1
Social Capital Hedosophia V
01 Jun 2021
Late VC $369.84M -
01 Jan 2021
Round Undisclosed -
01 Sep 2019
Growth Equity VC $500.00M 2
Qatar Investment Authority
Qatar Investment Authority, Notable Capital
01 May 2019

View All 22 Funding Rounds

Latest News

View All
Intel says it will match government's 'Trump Accounts' contribution to kids of employees — Cnbc
Intel says it will match government's 'Trump Accounts' contribution to kids of employees
Cnbc Jan 28, 2026
SoFi's stock drops on $1.5 billion share sale announcement — Cnbc
SoFi's stock drops on $1.5 billion share sale announcement
Cnbc Dec 05, 2025
Mastercard, kripto altyapı şirketi Zerohash’i 2 milyar dolara satın alacak — Getmidas.com
Mastercard, kripto altyapı şirketi Zerohash’i 2 milyar dolara satın alacak
Getmidas.com Oct 30, 2025
Fintech startup Upgrade valued at $7.3 billion in new funding round — Cnbc
Fintech startup Upgrade valued at $7.3 billion in new funding round
Cnbc Oct 16, 2025
Block's 30% plunge in February leads fintech sell-off, while Stripe shows benefit of staying private — Cnbc
Block's 30% plunge in February leads fintech sell-off, while Stripe shows benefit of staying private
Cnbc Feb 28, 2025
Neobanks democratizing investing: How Millennials and Gen-Z are redefining financial futures — Bobsguide.com
Neobanks democratizing investing: How Millennials and Gen-Z are redefining financial futures
Bobsguide.com Jan 06, 2025

SoFi Alternatives & Competitors

View All Alternatives
SoFi vs
Monson Savings Bank
Monson Savings Bank United States

Member FDIC. Member DIF. Equal Housing Lender. NMLS # 613363.

99 employees
Financial Services, Fintech
Compare SoFi vs Monson Savings Bank
SoFi vs
Habitto
Habitto Japan

Habitto helps you save, invest and protect your money, all on mobile

Seed
21 employees
Finance, Financial Services
Compare SoFi vs Habitto
SoFi vs
Upgrade, Inc.
Upgrade, Inc. United States

Improving access to affordable responsible credit since 2017.

Series F
1601 employees
Finance, Financial Services
Also compare with: SoFi vs Splash Financial Splash Financial View all alternatives

FAQ About SoFi

SoFi helps you save, spend, earn, borrow, invest, and protect your money–all in one app. NMLS 1121636
SoFi was founded in 2011.
SoFi is headquartered in San Francisco, United States.
SoFi operates in Education, Fintech and Banking. Its work centres on Financial Independence, Lending Services, Wealth Management and Personal Loans. Its customers include Individual and business banking customers, Students looking to refinance student loans and Home buyers and homeowners.
SoFi has a B2C, Platform and Embedded Finance business model. Its revenue comes from Service Fee, Transaction Fee and Usage Based.
SoFi has approximately 6847 employees.
SoFi has completed 22 funding rounds, raising a total of $15.61B. The latest funding stage is IPO.
SoFi offers: Banking products including checking and savings accounts, Loan offerings including personal, student, and mortgage loans, Investment services including self-directed and robo investing, Insurance products encompassing auto, life, and home insurance, Credit cards and credit score monitoring services.
Top alternatives and competitors to SoFi include Monson Savings Bank, Habitto, Upgrade, Inc., Splash Financial, Barclays Wealth Management. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
SoFi and Monson Savings Bank are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for SoFi, https://bouncewatch.com/company/sofi, updated 6 October 2026. When citing, please name BounceWatch and link this page.

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