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Spectrm logo — Spectrm empowers brands to automate one to one conversations...

Spectrm

Spectrm empowers brands to automate one to one conversations with customers in real-time on search, social and display.

Founded 2016 Germany Berlin, Germany 13 employees Acquired Total: $10.70M

General Information

Company Name Spectrm
Founded Year 2016
Location Germany Berlin, Germany
Employees 13
Funding Stage Acquired
Business Model B2B, SaaS, Platform
Revenue Model Subscription, Tiered Pricing, Usage Based
Social

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About Spectrm

Spectrm is a dynamic player in the conversational marketing landscape, revolutionizing how brands engage with their customers through automated, one-to-one real-time interactions. Founded in 2016 and headquartered in Germany, the company has positioned itself at the forefront of chatbot technology.

With a mission encapsulated in the slogan, "Spectrm empowers brands to automate one to one conversations with customers in real-time on search, social and display," Spectrm provides a robust platform utilized by innovative disruptors and established Fortune 100 companies alike. The company emphasizes transforming messaging into a leading CRM channel, thereby building enduring customer relationships.

Recently, Spectrm garnered attention with an acquisition investment as of January 2024, with financial backing from Charles. For investors, Spectrm represents a compelling opportunity to invest in a pioneering firm advancing the conversation-forward future of commerce.

Business keywords: Conversational Marketing, Chatbots, Messaging Apps, AI Chatbots, CRM Channel, Marketing Technology, Personalization, Customer Success, Social Marketing, Enterprise Software, Marketing Automation, 1:1 Conversations, Zero Party Data, First Party Data

Services & Products

Click-to-Message Ads
Appointment Booking
Campaign Management
Product Recommendations
FAQ Automation
Transactional Updates
Win-back Strategies

Target Customers

eCommerce Companies Retail Businesses Automotive Brands Direct-to-Consumer Brands Customer Service Teams

Funding Rounds & Investors (5)

View All
Funding Stage Amount Investors Lead Investors Date
Acquisition Undisclosed 1
Charles
01 Jan 2024
Series B $6.50M 5
North Base Media 3TS Capital Partners BDMI
North Base Media, 3TS Capital Partners +3
01 Jun 2023
Series A €2.70M 1
Runa Capital
Runa Capital
01 May 2020
Convertible Note Undisclosed -
01 Sep 2019
Seed $1.50M 4
Lerer Hippeau North Base Media Axel Springer
Lerer Hippeau, North Base Media +2
01 Aug 2016

Spectrm Alternatives & Competitors

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Spectrm vs
charles
charles Germany

Conversational AI Agents and CRM

Series A
72 employees
E-Commerce, SaaS
Spectrm vs
WebEngage
WebEngage India

Simplifying retention for Unilever, Shopper’s Stop, Adani Group, SUGAR Cosmetics, and 800+ brands!...

Series B
369 employees
Analytics, Automation
Spectrm vs
Klaviyo
Klaviyo United States

Klaviyo is the autonomous CRM for B2C brands, built to turn what you know about your customers into...

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FAQ About Spectrm

Spectrm empowers brands to automate one to one conversations with customers in real-time on search, social and display.
Spectrm was founded in 2016.
Spectrm is headquartered in Berlin, Germany.
Spectrm has a B2B, SaaS and Platform business model. Its revenue comes from Subscription, Tiered Pricing and Usage Based.
Spectrm has approximately 13 employees.
Spectrm has completed 5 funding rounds, raising a total of $10.70M. The latest funding stage is Acquired.
Spectrm offers: Click-to-Message Ads, Appointment Booking, Campaign Management, Product Recommendations, FAQ Automation, Transactional Updates, Win-back Strategies.
Top alternatives and competitors to Spectrm include charles, WebEngage, Klaviyo, Velaro, Snaps (acquired by Quiq). These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Spectrm and charles are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Spectrm, https://bouncewatch.com/company/spectrm, updated 14 May 2026. When citing, please name BounceWatch and link this page.

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