Starling is a digital bank headquartered in London, United Kingdom, focusing on providing digital banking services for individuals, families, and businesses. It caters to a broad range of customers, from individuals seeking personal banking to parents setting up children's accounts.
Founded in 2014, the company offers a variety of services, including personal and business accounts, budgeting tools, AI-based spending insights, savings products, fraud detection, and security features. Starling operates on a B2C, B2B, and SaaS business model, generating revenue through subscriptions, service fees, and usage-based payments. The company also extends its proprietary technology to other banks via a Software-as-a-Service proposition.