Starling is a digital banking company based in London, United Kingdom. It offers a range of banking services including personal banking, savings accounts, and business banking, with a focus on families, youth, and small businesses.
Founded in 2014, Starling provides services such as AI-powered spending insights and bill management through its mobile and online banking platforms. The company operates on a B2C, SaaS, and B2B business model, generating revenue through subscriptions, service fees, and usage-based charges.