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Userguest logo — AI-powered paid ads + real-time onsite personalisation for h...

Userguest

AI-powered paid ads + real-time onsite personalisation for hotels, guiding guests from search to direct booking.

Founded 2018 The Netherlands The Netherlands 32 employees Seed Total: $3.17M SaaS, Travel and Tourism +1

General Information

Company Name Userguest
Founded Year 2018
Location The Netherlands The Netherlands +1
Founders / Decision Makers
Team member
Employees 32
Industries SaaS, Travel and Tourism, Marketing
Funding Stage Seed
Social

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Major Customer Win Sep 01, 2026

Userguest won Auberge Ostape, a 5-star boutique hotel, as a new customer for its AdsPlus product, addressing challenges with direct bookings.

Feature Release Aug 13, 2026

A new feature, Search Term Optimizer, has been launched within AdsPlus to identify and block wasted ad spend from Google Ads search terms that do not generate bookings.

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AI Insight

Bounce Watch AI
2 months ago

Userguest has recently secured a substantial €2.20M Seed funding round, a significant increase from previous investments, signaling strong investor confidence and capital for accelerated growth. This injection of capital aligns with strategic momentum, including a new partnership with DoYield to boost direct revenue, a key customer win with Ballathie House Hotel, and the launch of the AI Notification Assistant, demonstrating robust market traction and continuous product innovation within hospitality tech.

Signal Types
Funding Partnership Customer Acquisition Product Launch
Strategic Labels
Funding Growth Market Expansion Product Innovation
Next Move: Expansion
·
Impact: 8/10
·
Ideal For: Hospitality Tech VCs — Seed/Series A, AI SaaS Investors — Scaling Stage

About Userguest

Userguest, founded in 2018, is a promising player in the SaaS, Travel and Tourism, and Marketing industries. Headquartered in The Netherlands, the company focuses on helping hotels increase direct bookings by blending AI-powered paid ads with real-time onsite personalization.

Their solutions, AdsPlus and ConvertPlus, work in tandem to optimize the booking journey from initial search to conversion. AdsPlus uses AI to create and optimize high-intent traveler campaigns across various ad platforms, while ConvertPlus enhances conversion rates by tailoring onsite experiences based on user behavior and intent. This approach reduces hotels’ reliance on OTA bookings, making operations more profitable without disrupting existing tech stacks.

In its latest funding round, Userguest secured a €2.20M Seed investment on 01 September 2024, backed by prominent investors including Saviu Ventures, UM6P Ventures, Al Mada Ventures, CDG Invest, Plug and Play, and Kalys Ventures. This financial endorsement highlights strong investor confidence in their scalable model.

Taxonomy: AI-powered advertising, real-time personalisation, direct booking growth, conversion optimisation, hotel digital marketing, booking intent analysis, RevMarketing Automation, hotel website engagement, online revenue enhancement, occupancy maximisation, hotel technology integration, travel SaaS, advertising automation, visitor behaviour insights, inventory prioritisation

Services & Products

AI-powered paid ad campaigns
personalized website notifications
full-funnel direct booking solutions
campaign management dashboard

Target Customers

independent hotels hotel groups sales and marketing managers digital strategy teams

Funding Rounds & Investors (5)

View All
Funding Stage Amount Investors Lead Investors Date
Seed •••••• 6
Investor Investor Investor Investor Investor
•••• •••• 		01 Sep 2024
Seed •••••• 1
Investor
01 Feb 2022
Seed •••••• 1
Investor
01 Sep 2020
Seed •••••• 1
Investor
01 May 2020
Seed •••••• - 01 Nov 2019

Latest News

View All
YOTEL Embraces Hotel Tech Solution Userguest — Hospitalitynet.org
YOTEL Embraces Hotel Tech Solution Userguest
Hospitalitynet.org Mar 20, 2023

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FAQ About Userguest

AI-powered paid ads + real-time onsite personalisation for hotels, guiding guests from search to direct booking.
Userguest was founded in 2018.
Userguest is headquartered in The Netherlands.
Userguest operates in the following industries: SaaS, Travel and Tourism, Marketing.
Userguest has approximately 32 employees.
Userguest has completed 5 funding rounds, raising a total of $3.17M. The latest funding stage is Seed.
Userguest offers: AI-powered paid ad campaigns, personalized website notifications, full-funnel direct booking solutions, campaign management dashboard.
Top alternatives and competitors to Userguest include Roomstay, DirectHotels.com, BOOK HOTEL DIRECT, BookingJini, Namastay. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Userguest and Roomstay are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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