Products

Signal Tracker Data Platform Data Enrichment API Intelligence desk

Solutions

Inward Investment & Aftercare Deal Origination Executive Search Corporate Development Signal-Based Outbound Competitive Intelligence Funding Signals Competitor Monitoring For Sales Teams For Founders For Agencies For Investors

Explore

Companies Live Signals Markets Trends

Resources

Signal Checker Blog Integrations FAQ Contact
Login Book a demo
Userguest logo — AI-powered paid ads + real-time onsite personalisation for h...

Userguest

AI-powered paid ads + real-time onsite personalisation for hotels, guiding guests from search to direct booking.

Founded 2018 The Netherlands The Netherlands 32 employees Seed Total: $3.17M SaaS, Travel and Tourism +1

General Information

Company Name Userguest
Founded Year 2018
Location The Netherlands The Netherlands
Founders / Decision Makers
Team member
Employees 32
Industries SaaS, Travel and Tourism, Marketing
Funding Stage Seed
Business Model B2B, SaaS, Platform
Revenue Model Subscription, Usage Based, Performance Based
Offices as of Oct 2026
Amsterdam, The Netherlands
Social

BounceWatch is an independent company data service, not affiliated with Userguest. To contact Userguest, visit userguest.com.

Is this your company?

Confirm with your work e-mail, get the Verified badge and keep this profile correct yourself. Search engines and AI assistants read it every day.

Get Verified

How does Userguest compare?

A PDF of Userguest and up to 10 competitors you pick: team, funding, traffic and every dated move of the last 90 days. Each company is re-checked on the day you order, so it is current.

See a sample report

This takes a few seconds: we look beyond our own index too.

Meeting Userguest soon?

A one-page PDF brief: what it does, key facts, the last 90 days of dated moves and questions worth asking. Re-checked on the day you order. See a sample

Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Program Acceptance Oct 14, 2026

Userguest was part of the Hospitality Open Innovation Program organized by Unicorn Factory Lisboa, engaging in activities on October 14, 2026.

Major Customer Win Oct 07, 2026

Userguest achieved a significant win with Hôtel Boeuf Couronne, a hotel industry client, by combining AI with hospitality marketing expertise.

Get alerts when Userguest shows new signals

About Userguest

Userguest is a Netherlands-based startup founded in 2018, operating at the intersection of SaaS, Travel and Tourism, and Marketing industries. The company is acquiring attention for its innovative approach to increasing direct bookings for hotels using cutting-edge AI technology.

The company's slogan, "AI-powered paid ads + real-time onsite personalisation for hotels, guiding guests from search to direct booking," encapsulates its unique value proposition. Userguest utilizes two core products: AdsPlus and ConvertPlus. AdsPlus automatically creates and optimizes paid ad campaigns to attract high-intent travelers, while ConvertPlus personalizes users' onsite experience to boost conversion rates.

Having secured a €2.20M seed investment on 01 September 2024, backed by notable investors such as Saviu Ventures, UM6P Ventures, and Plug and Play, Userguest is strategically poised for growth by decreasing hotel reliance on OTAs, thus enhancing profitability.

Business keywords: AI-powered advertising, real-time personalisation, direct booking growth, conversion optimisation, hotel digital marketing, booking intent analysis, RevMarketing Automation, hotel website engagement, online revenue enhancement, occupancy maximisation, hotel technology integration, travel SaaS, advertising automation, visitor behaviour insights, inventory prioritisation

Services & Products

AI-powered paid ad campaigns
personalized website notifications
full-funnel direct booking solutions
campaign management dashboard

Target Customers

independent hotels hotel groups sales and marketing managers digital strategy teams

Funding Rounds & Investors (5)

View All
Funding Stage Amount Investors Lead Investors Date
Seed €2.20M 6
Saviu Ventures UM6P Ventures Al Mada Ventures
Saviu Ventures, UM6P Ventures +4
01 Sep 2024
Seed €400.00K 1
CDG Invest
CDG Invest
01 Feb 2022
Seed €260.00K 1
212 Founders
212 Founders
01 Sep 2020
Seed $280.00K 1
212 Founders
212 Founders
01 May 2020
Seed €30.00K -
01 Nov 2019

Latest News

View All
YOTEL Embraces Hotel Tech Solution Userguest — Hospitalitynet.org
YOTEL Embraces Hotel Tech Solution Userguest
Hospitalitynet.org Mar 20, 2023

Userguest Alternatives & Competitors

View All Alternatives
Userguest vs
Snitcher
Snitcher The Netherlands

Uncover your hidden website visitors

18 employees
Advertising, Analytics
Compare Userguest vs Snitcher
Userguest vs
Warmly, (acquired by HubSpot)
Warmly, (acquired by HubSpot) United States

Warm up your TAM with AI Agents that drive leads to your website then increase your conversion rate...

Acquired
53 employees
IT, Information Technology
Compare Userguest vs Warmly, (acquired by HubSpot)
Userguest vs
TasteHit
TasteHit France

Make your online shop smarter using real-time marketing and personalized product recommendations....

Grant
2-10 employees
AI, Big Data
View all alternatives

FAQ About Userguest

AI-powered paid ads + real-time onsite personalisation for hotels, guiding guests from search to direct booking.
Userguest was founded in 2018.
Userguest is headquartered in The Netherlands. As of Oct 2026, it also has offices in Amsterdam, The Netherlands.
Userguest operates in SaaS, Travel and Tourism and Marketing. Its work centres on AI-powered advertising, real-time personalisation, direct booking growth and conversion optimisation. Its customers include independent hotels, hotel groups and sales and marketing managers.
Userguest has a B2B, SaaS and Platform business model. Its revenue comes from Subscription, Usage Based and Performance Based.
Userguest has approximately 32 employees.
Userguest has completed 5 funding rounds, raising a total of $3.17M. The latest funding stage is Seed.
Userguest offers: AI-powered paid ad campaigns, personalized website notifications, full-funnel direct booking solutions, campaign management dashboard.
Top alternatives and competitors to Userguest include Snitcher, Warmly, (acquired by HubSpot), TasteHit, LODGEA, GuestDriven. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Userguest and Snitcher are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Userguest, https://bouncewatch.com/company/userguest, updated 28 September 2026. When citing, please name BounceWatch and link this page.

Analytics cookies (ours + Google). Cookie Policy

Book a demo 30 minutes