Userguest vs Warmly, (acquired by HubSpot)
Userguest
AI-powered paid ads + real-time onsite personalisation for hotels, guiding guests from search to direct booking
32 employees · est. 2018 · Amsterdam, The Netherlands
-logo.jpg "Warmly, (acquired by HubSpot)"){kind=logo}
Warmly, (acquired by HubSpot)
Warm up your TAM with AI Agents that drive leads to your website then increase your conversion rate with Inbound Agent
53 employees · est. 2020 · San Francisco, United States
Userguest is the older company (2018 vs 2020); Warmly, (acquired by HubSpot) is the larger of the two.
Side-by-Side Comparison
| Metric | Userguest | Warmly, (acquired by HubSpot) |
|---|---|---|
| Founded | ||
| Founded | 2018 older | 2020 |
| Headquarters | ||
| Headquarters | Amsterdam, The Netherlands | San Francisco, United States |
| Employees | ||
| Employees | 32 | 53 larger |
| Industry | ||
| Industry | SaaS, Travel and Tourism, Marketing | IT, Information Technology, Platforms |
| Funding Stage | ||
| Funding Stage | Seed | Acquired |
| Total Funding | ||
| Total Funding | $3.17M | $21.50M |
| Funding Rounds | ||
| Funding Rounds | 5 | 6 |
| Services | ||
| Services | AI-powered paid ad campaigns, personalized website notifications, full-funnel direct booking solutions, campaign management dashboard | AI Chatbot, Lead Routing, Personalized Landing Pages, Live Human Chat, AI Call Agent, Real-time Alerts, Dynamic Audience Building, Context Graph |
| Target Customers | ||
| Target Customers | independent hotels, hotel groups, sales and marketing managers, digital strategy teams | Sales Leaders/CROs, Marketing/Demand Generation Teams, RevOps Teams, SDR Teams, Startups, Mid-Market Companies, Enterprise Companies |
| Taxonomy | ||
| Taxonomy | AI-powered AdvertisingReal-time PersonalisationDirect Booking GrowthConversion OptimisationHotel Digital MarketingBooking Intent Analysis +9 | AI AgentsLead GenerationConversion Rate OptimizationAutonomous Revenue OrchestrationSales EnablementCustomer Identification +9 |
| Website | ||
| Website | userguest.com | warmly.ai |
About Userguest
Userguest is a Netherlands-based startup founded in 2018, operating at the intersection of SaaS, Travel and Tourism, and Marketing industries. The company is acquiring attention for its innovative approach to increasing direct bookings for hotels using cutting-edge AI technology. The company's slog...
About Warmly, (acquired by HubSpot)
Warmly, now acquired by HubSpot, is a vibrant player in the IT and SaaS sectors, showcasing innovation through its unique AI-driven solutions aimed at optimizing customer engagement. Founded in 2020, the company has quickly made strides in the Information Technology and Marketing space, targeting ef...
Also comparing in this category
Comparing more than these two?
Get Userguest, Warmly, (acquired by HubSpot) and up to nine more competitors side by side in one PDF: team, funding, traffic and every dated move of the last six months. Every company is re-checked on the day you order.
How does Userguest compare?
A PDF of Userguest and up to 10 competitors you pick: team, funding, traffic and every dated move of the last 90 days. Each company is re-checked on the day you order, so it is current.
This takes a few seconds: we look beyond our own index too.
Frequently Asked Questions
Compare Userguest with someone else
Start typing a company name or domain.
Compiled from the BounceWatch company index. We last looked at Userguest on 18 Jun 2026, and Warmly, (acquired by HubSpot) on 29 Sep 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
