Suzy vs Zappi
Suzy
Smarter insights, faster decisions. With Suzy’s AI-powered, connected research platform, test more and guess less
225 employees · est. 2017 · New York, United States
Zappi
Where brands that stay continuously connected to consumers WIN
316 employees · est. 2013 · Boston, United States
Zappi is the older company (2017 vs 2013).
Side-by-Side Comparison
| Metric | Suzy | Zappi |
|---|---|---|
| Founded | ||
| Founded | 2017 | 2013 older |
| Headquarters | ||
| Headquarters | New York, United States | Boston, United States |
| Employees | ||
| Employees | 225 | 316 |
| Industry | ||
| Industry | AI, SaaS, Marketing | AI, Analytics, Data Analytics |
| Funding Stage | ||
| Funding Stage | Series D | Growth |
| Total Funding | ||
| Total Funding | $104.10M | $190.00M |
| Funding Rounds | ||
| Funding Rounds | 8 | 4 |
| Services | ||
| Services | Iterative AI-Powered Research, Consumer Insights Platform, Live Research Logistics, Audience Segmentation, Consultative Support for Teams | Connected Insights Platform, Ad Development System, Brand Health Tracker, Consumer Feedback, Diagnostic & Guidance |
| Target Customers | ||
| Target Customers | Market Researchers, Brand Managers, Product Development Teams, Marketing Executives, Consumer Insights Analysts | Consumer Brands, Marketing Teams, Product Developers, Advertising Agencies, Marketing Researchers |
| Taxonomy | ||
| Taxonomy | Consumer InsightsAI-powered ResearchConnected Research PlatformQuantitative ResearchQualitative ResearchReal-time Intelligence +7 | Consumer Insights PlatformAI-Powered SoftwareReal-Time FeedbackMarket ResearchConsumer-Driven DecisionsAdvertising Testing +8 |
| Website | ||
| Website | suzy.com | zappi.io |
About Suzy
Suzy, established in 2017, is a prominent player in the AI, SaaS, and Marketing sectors, headquartered in the United States. The company has carved a niche as a leading consumer insights platform, encapsulated by its slogan: "Smarter insights, faster decisions. With Suzy’s AI-powered, connected re...
About Zappi
Zappi, founded in 2013, is a pioneering company situated at the forefront of the AI and Data Analytics sectors, providing integral solutions for brands looking to stay connected to their consumers. With a compelling slogan "Where brands that stay continuously connected to consumers WIN," the company...
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Compiled from the BounceWatch company index. We last looked at Suzy on 14 Mar 2026, and Zappi on 3 Feb 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
