Amperity vs Lytics
Amperity
Turn customer data complexity into customer clarity
306 employees · est. 2016 · Seattle, United States
Lytics
Unleash your Customer Data Potential. Connect, enrich, and activate your high-value data with Lytics CDP
49 employees · est. 2012 · Portland, United States
Lytics is the older company (2016 vs 2012); Amperity is the larger of the two.
Side-by-Side Comparison
| Metric | Amperity | Lytics |
|---|---|---|
| Founded | ||
| Founded | 2016 | 2012 older |
| Headquarters | ||
| Headquarters | Seattle, United States | Portland, United States |
| Employees | ||
| Employees | 306 larger | 49 |
| Industry | ||
| Industry | AI, Analytics, Big Data | Advertising, Analytics, Automation |
| Funding Stage | ||
| Funding Stage | Series D | Series C |
| Total Funding | ||
| Total Funding | $187.00M | $58.30M |
| Funding Rounds | ||
| Funding Rounds | 4 | 7 |
| Services | ||
| Services | Customer Data Cloud, AI-Driven Profile Building, Real-Time Customer Engagement, Data Pipeline Management, Data Sharing and Integration | Building and Using Profiles, Data Warehouse Connectivity, Personalized Email Campaigns, Web Experience Customization, Product Recommendations, AI-Driven Customer Insights |
| Target Customers | ||
| Target Customers | Enterprise Brands, Marketing Executives, Business Analysts, Product Managers, Technical Users | Retail Companies, Media and Entertainment Firms, B2B Technology Businesses, Financial Service Providers |
| Taxonomy | ||
| Taxonomy | Customer Data CloudAI-powered Identity ResolutionData ModelsIntelligent AutomationCustomer InsightsRevenue Growth +8 | Customer Data PlatformMarketing AutomationBehavioral InsightsUser SegmentationAd RetargetingPredictive Analytics +8 |
| Website | ||
| Website | amperity.com | lytics.com |
About Amperity
Amperity, founded in 2016, is a standout player in the fields of AI, Analytics, and Big Data. This United States headquartered company specializes in transforming raw customer data into actionable insights through its Customer Data Cloud. By employing AI-powered identity resolution, Amperity enables...
About Lytics
Lytics, founded in 2012, operates at the intersection of Advertising, Analytics, Automation, Data Analytics, and AdTech. With its headquarters in the United States, Lytics aims to transform how businesses leverage customer data. The company’s customer data platform (CDP) is pivotal in turning custo...
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Compiled from the BounceWatch company index. We last looked at Amperity on 26 Mar 2026, and Lytics on 11 Mar 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
