BetterUp vs Guided
BetterUp
At BetterUp, we're helping people everywhere pursue their lives with greater clarity, purpose, and passion
2965 employees · est. 2013 · Austin, United States
Guided
Unleashing the talent of employees and the soul of business
4 employees · est. 2017 · Denver, United States
BetterUp is the older company (2013 vs 2017); BetterUp is the larger of the two.
Side-by-Side Comparison
| Metric | BetterUp | Guided |
|---|---|---|
| Founded | ||
| Founded | 2013 older | 2017 |
| Headquarters | ||
| Headquarters | Austin, United States | Denver, United States |
| Employees | ||
| Employees | 2965 larger | 4 |
| Industry | ||
| Industry | Education, Health and Wellness, Human Resources | Human Resources |
| Funding Stage | ||
| Funding Stage | Series E | Not tracked yet |
| Total Funding | ||
| Total Funding | $579.00M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 7 | Not tracked yet |
| Services | ||
| Services | BetterUp Lead™, BetterUp Manage™, BetterUp Ready™, BetterUp Grow™, Human Transformation Platform™, AI-powered personalized coaching | Not tracked yet |
| Target Customers | ||
| Target Customers | Enterprises, Sales Leaders, Executives, Government Agencies, Managers, Corporate Teams | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Human TransformationCoachingAI TechnologyBehavioral ScienceMental HealthLeadership Development +8 | Leadership DevelopmentCoachingProfessional DevelopmentTalent ManagementEmployee EngagementHuman Potential +4 |
| Website | ||
| Website | betterup.com | guided.co |
About BetterUp
BetterUp, founded in 2013, is a transformative company operating at the intersection of Education, Health and Wellness, and Human Resources, with headquarters in the United States. The company’s mission revolves around enabling both individuals and organizations to achieve greater clarity, purpose,...
About Guided
Guided is a Human Resources startup founded in 2017 in the United States. Their slogan, "Unleashing the talent of employees and the soul of business," reflects their mission to empower leaders and individuals within organizations. The company offers a scalable 1-1 and group leadership development pl...
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Compiled from the BounceWatch company index. We last looked at BetterUp on 10 Apr 2026, and Guided on 27 Oct 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
