BlueConic vs Rokt mParticle
BlueConic
The Customer Growth Engine. Where data turns into growth
156 employees · est. 2010 · Boston, United States
Rokt mParticle
Turn customer data into customer joy
114 employees · est. 2012 · New York, United States
BlueConic is the older company (2010 vs 2012).
Side-by-Side Comparison
| Metric | BlueConic | Rokt mParticle |
|---|---|---|
| Founded | ||
| Founded | 2010 older | 2012 |
| Headquarters | ||
| Headquarters | Boston, United States | New York, United States |
| Employees | ||
| Employees | 156 | 114 |
| Industry | ||
| Industry | Analytics, Data Analytics, SaaS | Analytics, Automation, Big Data |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Series E |
| Total Funding | ||
| Total Funding | $29.40M | $272.03M |
| Funding Rounds | ||
| Funding Rounds | 7 | 10 |
| Taxonomy | ||
| Taxonomy | Customer Growth EngineAI-powered IntelligenceCustomer Data ActivationReal-time ActivationCustomer Data InsightsUnified Customer Profiles +8 | Customer Data PlatformData ActivationAI PredictionsCustomer Data ManagementMobile Data ManagementCustomer Segmentation +8 |
| Website | ||
| Website | blueconic.com | mparticle.com |
About BlueConic
BlueConic, founded in 2010, is positioned as a leading force in the Analytics and SaaS sectors, specializing in data-driven growth through its Customer Growth Engine. It focuses on helping brands extract maximum value from customer data by leveraging AI intelligence and real-time activation. This ap...
About Rokt mParticle
mParticle, founded in 2012, positions itself at the forefront of the customer data platform (CDP) market by transforming the management of customer data into an essential driver of business growth and customer satisfaction. With the compelling slogan, "Turn customer data into customer joy," the comp...
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Compiled from the BounceWatch company index. We last looked at BlueConic on 10 Apr 2026, and Rokt mParticle on 11 Mar 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
