Demandbase vs Metadata
Demandbase
Pipeline engine for AI GTM: From goals to outcomes
983 employees · est. 2005 · San Francisco, United States
Metadata
You run the media strategy. AI runs the ads
138 employees · est. 2015 · San Jose, United States
Demandbase is the older company (2005 vs 2015); Demandbase is the larger of the two.
Side-by-Side Comparison
| Metric | Demandbase | Metadata |
|---|---|---|
| Founded | ||
| Founded | 2005 older | 2015 |
| Headquarters | ||
| Headquarters | San Francisco, United States | San Jose, United States |
| Employees | ||
| Employees | 983 larger | 138 |
| Industry | ||
| Industry | Advertising, Analytics, Automation | Advertising, B2B, Enterprise Software |
| Funding Stage | ||
| Funding Stage | Series F+ | Venture round |
| Total Funding | ||
| Total Funding | $333.00M | $61.87M |
| Funding Rounds | ||
| Funding Rounds | 9 | 11 |
| Services | ||
| Services | AI-driven Marketing Automation, Sales Account Engagement, Advertising Targeting Programs, Customer Data Integration, Pipeline Performance Measurement, Expansion and Retention Strategies | Automated Campaign Execution, Audience Targeting, Bid Optimization, Creative Testing, Budget Management, Real-time Performance Reporting |
| Target Customers | ||
| Target Customers | Marketing Teams, Sales Teams, Revenue Operations Teams, Customer Success Teams, B2B Companies across Business Services, Financial Services, Manufacturing, Technology | B2B Marketers, Demand Generation Teams, Performance Marketers, Paid Media Managers, Account-Based Marketing Teams |
| Taxonomy | ||
| Taxonomy | Pipeline AIAccount-Based Marketing (ABM)B2B Go-To-MarketAccount IntelligenceSales IntelligenceB2B Intent Data +9 | AI-driven AdvertisingCampaign AutomationAudience TargetingRevenue OptimizationB2B Digital AdvertisingCustomer Behavior Analysis +9 |
| Website | ||
| Website | demandbase.com | metadata.io |
About Demandbase
Demandbase is a San Francisco-based company providing a pipeline AI platform that enables B2B enterprises to automate growth and optimize their account-based go-to-market strategies. The platform serves marketing, sales, revenue operations, and customer success teams across business services, financ...
About Metadata
Metadata, founded in 2015 and headquartered in the United States, is pioneering in the AI-driven B2B digital advertising space. The company's slogan, "You run the media strategy. AI runs the ads," encapsulates its mission to streamline and enhance digital ad campaigns. The platform effectively auto...
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Compiled from the BounceWatch company index. We last looked at Demandbase on 30 Sep 2026, and Metadata on 30 Mar 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
