The People Platform vs Hitwise
Hitwise is the older company (2016 vs 2000); Hitwise is the larger of the two.
Side-by-Side Comparison
| Metric | The People Platform | Hitwise |
|---|---|---|
| Founded | ||
| Founded | 2016 | 2000 older |
| Headquarters | ||
| Headquarters | New York, United States | Santa Monica, United States |
| Employees | ||
| Employees | 21 | 243 larger |
| Industry | ||
| Industry | Applications, IT, Information Technology | Marketing |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Series B |
| Total Funding | ||
| Total Funding | Not tracked yet | $15.20M |
| Funding Rounds | ||
| Funding Rounds | Not tracked yet | 3 |
| Services | ||
| Services | Audience Measurement, Location Intelligence, Consumer Response, Consumer Segments | Not tracked yet |
| Target Customers | ||
| Target Customers | Brands, Marketers, Advertisers, Media Agencies | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Enterprise SoftwareConsumer Behavior MappingLocation IntelligenceAudience MeasurementDigital Out-of-Home (DOOH)Consumer Insights +9 | Competitive IntelligenceMarketing InsightsOnline TrendsAudience ModelingConsumer BehaviorWeb Traffic Analysis +8 |
| Website | ||
| Website | thepeopleplatform.com | hitwise.com |
About The People Platform
The People Platform, a subsidiary of A Stagwell Company, is an innovative enterprise software firm founded in 2016. The company is headquartered in the United States and operates within the Applications and Information Technology industries. It seeks to address the gap between consumers and companie...
About Hitwise
Hitwise was a marketing startup that aimed to provide marketers with unique insights based on the largest sample of internet behavior and consumer attitudes—revealing the audiences, search terms, and traffic sources they needed to gain a competitive edge. The company was founded in 1997 and was head...
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Compiled from the BounceWatch company index. We last looked at The People Platform on 12 Mar 2026, and Hitwise on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
