Social Standards is the older company (2021 vs 2015); Harmonya is the larger of the two.
Side-by-Side Comparison
| Metric | Harmonya | Social Standards |
|---|---|---|
| Founded | ||
| Founded | 2021 | 2015 older |
| Headquarters | ||
| Headquarters | New York, United States | Oakland, United States |
| Employees | ||
| Employees | 56 larger | 18 |
| Industry | ||
| Industry | AI, Retail | Analytics, Marketing |
| Funding Stage | ||
| Funding Stage | Unknown | Series B |
| Total Funding | ||
| Total Funding | $25.00M | $12.64M |
| Funding Rounds | ||
| Funding Rounds | 4 | 3 |
| Services | ||
| Services | Insights Platform, Product Enrichment, Attribution Management, Product Matching, Insights Agent | Not tracked yet |
| Target Customers | ||
| Target Customers | CPG Teams, Retailers, Marketing Teams, Ecommerce Teams, Category Analysts | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Product Intelligence, CPG, Data Enrichment, UPC-level Data, Demand Intelligence, Market Insights, Consumer Intelligence, Review Analysis, Product Attributes, Attribute Intelligence, Data Attribution, Category Management, Competitive Analysis, Trend Mapping | Social Media Insights, Consumer Analytics, Market Research, Comparative Analytics, Social Data Analysis, Consumer Data, Marketing Insights, Investment Strategies, CPG, M&A Opportunities, Nielsen Connected Partner Program, Venture Funding, Strategic Investment, Market Vertical Approach |
| Website | ||
| Website | harmonya.com | socialstandards.com |
About Harmonya
Harmonya, an innovative player in the AI and Retail industries, was founded in 2021 and is headquartered in the United States. The company offers "Product Intelligence for CPG & Retail," focusing on enriching and analyzing product data at the UPC level to deliver actionable insights. The startup's...
About Social Standards
Social Standards is an analytics startup dedicated to decoding consumer data in rapidly changing markets. Founded in 2015 by veterans from Dolby and Gracenote, the company has gained recognition for transforming billions of social data points into benchmarked insights about every brand, product, fea...
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Funding, hiring, leadership and stack changes at Harmonya and Social Standards — by email.
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Compiled from the BounceWatch company index. We last looked at Harmonya on 30 Apr 2026, and Social Standards on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.