LoyaltyLion vs Marsello
LoyaltyLion
We help Shopify brands drive profitable growth by turning loyalty into a differentiated customer experience
63 employees · est. 2012 · London, United Kingdom
Marsello
Customer loyalty and marketing software for omnichannel businesses
43 employees · est. 2014 · Wellington, New Zealand
LoyaltyLion is the older company (2012 vs 2014); LoyaltyLion is the larger of the two.
Side-by-Side Comparison
| Metric | LoyaltyLion | Marsello |
|---|---|---|
| Founded | ||
| Founded | 2012 older | 2014 |
| Headquarters | ||
| Headquarters | London, United Kingdom | Wellington, New Zealand |
| Employees | ||
| Employees | 63 larger | 43 |
| Industry | ||
| Industry | E-Commerce, Retail, Marketing | Automation, E-Commerce, Hospitality |
| Funding Stage | ||
| Funding Stage | Series A | Seed |
| Total Funding | ||
| Total Funding | $5.39M | $300.00K |
| Funding Rounds | ||
| Funding Rounds | 7 | 2 |
| Services | ||
| Services | Loyalty Program Management, Customer Analytics, Revenue Prediction, Strategic Loyalty Consulting, System Integrations | Not tracked yet |
| Target Customers | ||
| Target Customers | E-commerce Businesses, Large Retail Brands, Shopify Store Owners, Marketing Agencies, B2C Companies | Not tracked yet |
| Taxonomy | ||
| Taxonomy | ShopifyCustomer LoyaltyEcommerce LoyaltyCustomer RetentionLoyalty Program IntegrationKlaviyo Integration +7 | Customer LoyaltyMarketing SoftwareOmnichannel BusinessesData IntegrationMarketing AutomationEmail Marketing +6 |
| Website | ||
| Website | loyaltylion.com | marsello.com |
About LoyaltyLion
LoyaltyLion is a UK-based company established in 2012 that has positioned itself as a leading player in the E-Commerce and Retail sectors, specifically concentrating on loyalty and customer experience improvements. The company specializes in helping Shopify brands achieve profitable growth by transf...
About Marsello
Marsello, founded in 2014 in New Zealand, is at the forefront of providing solutions tailored for omnichannel businesses seeking impactful customer loyalty and marketing strategies. With a slogan emphasizing its commitment to enhancing marketing efficiency, Customer loyalty and marketing software fo...
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Compiled from the BounceWatch company index. We last looked at LoyaltyLion on 10 Apr 2026, and Marsello on 5 Aug 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
