Side-by-Side Comparison
| Metric | LULA | Root |
|---|---|---|
| Founded | ||
| Founded | 2020 | 2016 older |
| Headquarters | ||
| Headquarters | Miami, United States | London, United Kingdom |
| Employees | ||
| Employees | 60 | 132 |
| Industry | ||
| Industry | API, Fintech, Insurance | API, Financial Services, Fintech |
| Funding Stage | ||
| Funding Stage | Series B | Series Unknown |
| Total Funding | ||
| Total Funding | $53.50M | $4.50M |
| Funding Rounds | ||
| Funding Rounds | 5 | 2 |
| Services | ||
| Services | Conversational AI, Multilingual Communication, Sales and Support Automation | End-to-End Insurance Platform, Product Workbench, Policy Administration System, Embedded Insurance Integration, API Support and Development |
| Target Customers | ||
| Target Customers | Businesses in Financial Services, Healthcare, and Transportation industries | Insurers, Managing General Agents (MGAs), Retailers, Banks, Affinity Brands, Non-Insurance Partners |
| Taxonomy | ||
| Taxonomy | Insurance Technology, API-driven Insurance, Policy Management, Risk Assessment, Claims Management, Insurance Software, Embedded Insurance, Digital Insurance Solutions | API-first, Low-code Platform, Digital Insurance Products, Omni-channel Distribution, Affinity Partner Distribution, Policy Administration, Claims Management, Embedded Insurance, Insurance Infrastructure, Universal Programmability, MGAs, Digital Intermediaries, Enterprise-grade Solution, Gross-Written-Premium, Insurtech |
| Website | ||
| Website | lula.com | rootplatform.com |
About LULA
LULA is an insurance infrastructure startup with the slogan "Insurance Infrastructure for the Modern Economy." Founded in 2020, LULA caters to companies of all sizes, offering software and APIs to handle a wide range of insurance needs. Its services span from industry standard coverage and policy ma...
About Root
Root is a dynamic player in the Insurtech industry, offering an API-first insurance platform that is revolutionizing the way digital insurance products are built, launched, and managed. Founded in 2016 and based in the United Kingdom, the company has carved a niche for itself by providing a low-code...
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Funding, hiring, leadership and stack changes at LULA and Root — by email.
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Compiled from the BounceWatch company index. We last looked at LULA on 24 Mar 2025, and Root on 5 Dec 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.