Side-by-Side Comparison
| Metric | On Device | Upwave |
|---|---|---|
| Founded | ||
| Founded | 2010 older | 2012 |
| Headquarters | ||
| Headquarters | London, United Kingdom | San Francisco, United States |
| Employees | ||
| Employees | 71 | 56 |
| Industry | ||
| Industry | Not tracked yet | Advertising, Analytics, Marketing |
| Funding Stage | ||
| Funding Stage | Seed | Series B |
| Total Funding | ||
| Total Funding | $300.00K | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 1 | Not tracked yet |
| Services | ||
| Services | Brand Lift Products, Cross-Media Analysis, Exposed and Control Comparisons, Campaign Performance Reporting, Insight and Recommendations | Brand Lift Measurement, Brand Reach Validation, Brand Optimization Recommendations, Real-Time Campaign Dashboards, AI-Powered Data Insights, Cross-Channel Measurement |
| Target Customers | ||
| Target Customers | Brand Advertisers, Media Agencies, Ad Tech Companies, Publishers, Market Research Agencies | Marketers, Advertising Agencies, Media Partners, Brand Managers |
| Taxonomy | ||
| Taxonomy | Brand Lift Measurement, Cross-Media Measurement, Advertising Accountability, Emerging Markets Research, Mobile Technology, Advertising Effectiveness, Digital Media, Social Media, Out Of Home (OOH) Media, Omnichannel Advertising, Audio Measurement, In Game Advertising, AR/VR Advertising, Programmatic Advertising, Brand Advertising Effectiveness | Brand Outcomes Measurement, Advertising Optimization, Cross-Channel Measurement, Brand Lift Measurement, Brand Reach Validation, CTV Measurement, Digital Advertising Analytics, Social Media Advertising Analysis, Linear Advertising Measurement, Retail Media Analytics, Streaming Audio Measurement, Ad Effectiveness, Audience Segment Validation, Real-time Brand Insights, Ad Campaign Optimization |
| Website | ||
| Website | on-device.com | upwave.com |
About On Device
Founded in 2010, On Device is a UK-based company that specializes in Advanced Brand Lift Measurement. The company aims to enhance the accountability of brand advertising by providing independent measurement services to advertisers, planners, and publishers. Their innovative cross-media measurement s...
About Upwave
Upwave, founded in 2012, positions itself as a pioneering force in the Advertising, Analytics, and Marketing industries. With a singular focus, it stands out as The Brand Outcomes Measurement Platform, dedicated exclusively to measuring and optimizing Brand Outcomes driven by advertising. Unlike com...
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Funding, hiring, leadership and stack changes at On Device and Upwave — by email.
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Compiled from the BounceWatch company index. We last looked at On Device on 15 Jan 2026, and Upwave on 24 May 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.