Repsly
Repsly's retail execution software empowers CPG teams to make data-driven insights and achieve peak performance.
100 employees · est. 2008 · Boston, United States
Repsly is the older company (2008 vs 2010); Trax Retail is the larger of the two.
Side-by-Side Comparison
| Metric | Repsly | Trax Retail |
|---|---|---|
| Founded | ||
| Founded | 2008 older | 2010 |
| Headquarters | ||
| Headquarters | Boston, United States | Singapore |
| Employees | ||
| Employees | 100 | 630 larger |
| Industry | ||
| Industry | B2B, Enterprise Software, Mobile | AI, Analytics, Computer Vision |
| Funding Stage | ||
| Funding Stage | Debt Financing | Post IPO |
| Total Funding | ||
| Total Funding | $6.27M | $1.07B |
| Funding Rounds | ||
| Funding Rounds | 4 | 13 |
| Services | ||
| Services | Retail Execution Software and Solutions | Trax Image Recognition, Cloud and On-Device IR, Consumer Insights, Signal-Based Insights, Dynamic Merchandising, Promotional Activation, Shopkick Engagement Platform, Retail Execution |
| Target Customers | ||
| Target Customers | Retailers, Field Sales Teams, Merchandisers, Retail Services Providers | CPG Companies, Retail Chains, Merchandising Teams, Marketing Professionals, Sales Teams, Category Managers |
| Taxonomy | ||
| Taxonomy | CPG Retail Execution, Field Activity Management, Mobile Workforce Management, Sales Operations Software, Retail Merchandising Automation, Real-time Data Insights, Manager's Dashboard, In-store Impact Analysis, Field Sales Performance Improvement, Data-driven Retail Strategy, Mobile App For Retail Specialists, Customizable Data Collection Tools, Global Field Team Management, Retail Performance Analytics | AI-driven Retail Solutions, CPG Insights, Retail Execution, Real-time Data Analytics, Consumer Engagement, Shelf Monitoring, Dynamic Merchandising, Shopper Engagement, Market Measurement, Computer Vision, Image Recognition, Data Science Solutions, Autonomous Data Collection, In-store Execution Tools, Revenue Optimization |
| Website | ||
| Website | repsly.com | traxretail.com |
About Repsly
Repsly is a B2B software as a service (SaaS) company that focuses on retail execution software, enabling consumer packaged goods (CPG) teams to drive data-driven insights and achieve peak performance in the field. The company offers a robust manager’s dashboard providing teams with valuable data for...
About Trax Retail
Trax Retail, founded in 2010 and headquartered in Singapore, is pioneering the retail industry with its slogan: "Revolutionizing retail through AI-driven data." The company leverages leading technology and proprietary data to create an AI-powered platform that connects brands, retailers, and shopper...
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BounceWatch watches Repsly and Trax Retail for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Repsly and Trax Retail — by email.
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Compiled from the BounceWatch company index. We last looked at Repsly on 12 Jun 2025, and Trax Retail on 17 Dec 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.