UserTesting vs Zappi
UserTesting
Enabling organizations to craft exceptional customer experiences.
1842 employees · est. 2007 · Bellevue, United States
Zappi
Where brands that stay continuously connected to consumers WIN
316 employees · est. 2013 · Boston, United States
UserTesting is the older company (2007 vs 2013); UserTesting is the larger of the two.
Side-by-Side Comparison
| Metric | UserTesting | Zappi |
|---|---|---|
| Founded | ||
| Founded | 2007 older | 2013 |
| Headquarters | ||
| Headquarters | Bellevue, United States | Boston, United States |
| Employees | ||
| Employees | 1842 larger | 316 |
| Industry | ||
| Industry | Automation, SaaS, Marketing | AI, Analytics, Data Analytics |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Growth |
| Total Funding | ||
| Total Funding | $1.59B | $190.00M |
| Funding Rounds | ||
| Funding Rounds | 6 | 4 |
| Services | ||
| Services | Platform for gathering and analyzing user insights, Advanced usability and accessibility testing, Feedback integration for design and development, AI-powered analysis tools, Professional consulting and support services, Scalable solutions for teams | Connected Insights Platform, Ad Development System, Brand Health Tracker, Consumer Feedback, Diagnostic & Guidance |
| Target Customers | ||
| Target Customers | Enterprises across various industries such as retail, healthcare, and travel, Product managers, UX and design teams, Marketing professionals, Digital product developers, Customer experience officers | Consumer Brands, Marketing Teams, Product Developers, Advertising Agencies, Marketing Researchers |
| Taxonomy | ||
| Taxonomy | Human InsightsAI-powered AnalysisUsability StudiesModerated TestsUnmoderated TestsLive Interviews +7 | Consumer Insights PlatformAI-Powered SoftwareReal-Time FeedbackMarket ResearchConsumer-Driven DecisionsAdvertising Testing +8 |
| Website | ||
| Website | usertesting.com | zappi.io |
About UserTesting
UserTesting, founded in 2007, is a leading player in the Automation, SaaS, and Marketing industries, headquartered in the United States. With its slogan, "Enabling organizations to craft exceptional customer experiences," UserTesting leverages its robust participant network and AI tools to empower o...
About Zappi
Zappi, founded in 2013, is a pioneering company situated at the forefront of the AI and Data Analytics sectors, providing integral solutions for brands looking to stay connected to their consumers. With a compelling slogan "Where brands that stay continuously connected to consumers WIN," the company...
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Compiled from the BounceWatch company index. We last looked at UserTesting on 11 May 2026, and Zappi on 3 Feb 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
