Behalf
Behalf is an alternative financing provider on a mission to transform the way businesses buy and sell.
37 employees · est. 2011 · New York, United States
Behalf is the older company (2011 vs 2017); Behalf is the larger of the two.
Side-by-Side Comparison
| Metric | Behalf | Fellow Pay |
|---|---|---|
| Founded | ||
| Founded | 2011 older | 2017 |
| Headquarters | ||
| Headquarters | New York, United States | Denmark |
| Employees | ||
| Employees | 37 larger | 7 |
| Industry | ||
| Industry | B2B, Finance, Financial Services | Financial Services, Fintech, Internet |
| Funding Stage | ||
| Funding Stage | Debt Financing | Pre Seed |
| Total Funding | ||
| Total Funding | $462.00M | $2.55M |
| Funding Rounds | ||
| Funding Rounds | 9 | 3 |
| Services | ||
| Services | Sports Betting, Live Casino, Virtual Sports, Casino Games, 1xGames | Not tracked yet |
| Target Customers | ||
| Target Customers | Sports Enthusiasts, Casino Gamers, Esports Fans, Bingo Players, Online Gamblers | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Alternative Financing, B2B Payments, Net Terms, Flexible Financing, Cash Flow Improvement, ECommerce Integration, Automated Payments, Invoice Financing, Trade Credit, Payment Solutions, Business Buying Power, Supplier Terms, Credit Terms, Managed Sales, Online Checkout Integration | SME Financing, Invoice Financing, Credit Access, B2B Payments, Global Presence, Cash Flow Management, Trade Credit, Upfront Financing, Fast-growing SMEs, Supply Chain Finance |
| Website | ||
| Website | behalf.com | fellowpay.com |
About Behalf
Behalf, established in 2011 and headquartered in the United States, positions itself as an innovative force in the B2B payments landscape. With the mission encapsulated in its slogan, "Behalf is an alternative financing provider on a mission to transform the way businesses buy and sell," the company...
About Fellow Pay
Fellow Pay Fellow Pay is a fintech startup based in Denmark that aims to revolutionize the way small and medium-sized enterprises (SMEs) manage their finances. Their slogan "Helping SMEs grow without borrowing money from a bank" emphasizes their commitment to providing alternative financial solution...
We will tell you when either one moves
BounceWatch watches Behalf and Fellow Pay for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Behalf and Fellow Pay — by email.
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Compiled from the BounceWatch company index. We last looked at Behalf on 17 Oct 2025, and Fellow Pay on 11 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.