Lytics vs Twilio Segment
Lytics
Unleash your Customer Data Potential. Connect, enrich, and activate your high-value data with Lytics CDP
49 employees · est. 2012 · Portland, United States
Twilio Segment
We're the leading platform for your customer data
313 employees · est. 2012 · San Francisco, United States
Twilio Segment is the larger of the two.
Side-by-Side Comparison
| Metric | Lytics | Twilio Segment |
|---|---|---|
| Founded | ||
| Founded | 2012 | 2012 |
| Headquarters | ||
| Headquarters | Portland, United States | San Francisco, United States |
| Employees | ||
| Employees | 49 | 313 larger |
| Industry | ||
| Industry | Advertising, Analytics, Automation | Not tracked yet |
| Funding Stage | ||
| Funding Stage | Series C | Acquired |
| Total Funding | ||
| Total Funding | $58.30M | $3.48B |
| Funding Rounds | ||
| Funding Rounds | 7 | 9 |
| Services | ||
| Services | Building and Using Profiles, Data Warehouse Connectivity, Personalized Email Campaigns, Web Experience Customization, Product Recommendations, AI-Driven Customer Insights | Customer Data Platform (CDP), Communications Platform, AI-powered Solutions, Unified Customer Profiles, Data Integration and Activation |
| Target Customers | ||
| Target Customers | Retail Companies, Media and Entertainment Firms, B2B Technology Businesses, Financial Service Providers | Developers, Enterprises, Businesses seeking customer data management solutions, Companies requiring real-time data insights, Organizations enhancing customer engagement strategies |
| Taxonomy | ||
| Taxonomy | Customer Data PlatformMarketing AutomationBehavioral InsightsUser SegmentationAd RetargetingPredictive Analytics +8 | Customer Data PlatformFirst-Party DataData InfrastructureData StandardizationData UnificationReal-Time Decision Making +9 |
| Website | ||
| Website | lytics.com | segment.com |
About Lytics
Lytics, founded in 2012, operates at the intersection of Advertising, Analytics, Automation, Data Analytics, and AdTech. With its headquarters in the United States, Lytics aims to transform how businesses leverage customer data. The company’s customer data platform (CDP) is pivotal in turning custo...
About Twilio Segment
Twilio Segment, with its slogan "We're the leading platform for your customer data," stands at the forefront of customer data platform (CDP) technology. Founded in 2012, this United States-based company offers an integrated platform that transforms how businesses manage and utilize first-party custo...
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Compiled from the BounceWatch company index. We last looked at Lytics on 11 Mar 2026, and Twilio Segment on 25 May 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
