Measured vs Rockerbox
Measured
The only media optimization platform powered by incrementality intelligence
138 employees · est. 2017 · Austin, United States
Rockerbox is the older company (2017 vs 2013); Measured is the larger of the two.
Side-by-Side Comparison
| Metric | Measured | Rockerbox |
|---|---|---|
| Founded | ||
| Founded | 2017 | 2013 older |
| Headquarters | ||
| Headquarters | Austin, United States | New York, United States |
| Employees | ||
| Employees | 138 larger | 40 |
| Industry | ||
| Industry | Analytics, SaaS | Advertising, Internet, Platforms |
| Funding Stage | ||
| Funding Stage | Venture round | Acquired |
| Total Funding | ||
| Total Funding | $25.00M | $86.04M |
| Funding Rounds | ||
| Funding Rounds | 2 | 4 |
| Services | ||
| Services | Incrementality-Calibrated Media Mix Modeling, Automated Geo and Audience Split Experiments, AI-Powered Scenario Planning, Cross-Channel Dashboard, Competitive Intelligence, Industry-Leading Strategic Services | Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), Incrementality Testing, Professional Services, Data Centralization and Warehousing, Integration Solutions |
| Target Customers | ||
| Target Customers | Enterprise Brands, Omnichannel Retail, Technology Companies, Consumer Packaged Goods, Financial Services, Hospitality, Automotive | Marketing Teams, E-commerce Companies, Advertising Agencies, Brands with Multi-Channel Marketing Strategies, Businesses Focusing on Marketing Optimization |
| Taxonomy | ||
| Taxonomy | Incrementality IntelligenceMedia OptimizationMarketing EffectivenessAdvertising AttributionMarketing MeasurementMarketing Attribution +9 | Centralized DataMulti-Channel MarketingMulti-Touch AttributionMarketing Mix ModelingAdvertising DataData-Driven Decision Making +9 |
| Website | ||
| Website | measured.com | rockerbox.com |
About Measured
Measured, founded in 2017, is a prominent player in the Analytics and SaaS industries, headquartered in the United States. The company distinguishes itself with its AI-powered marketing effectiveness platform, allowing enterprise brands to strategically manage and optimize media investments. With th...
About Rockerbox
Rockerbox, founded in 2013, is a notable player in the Advertising and Marketing sectors, headquartered in the United States. The company operates at the intersection of technology and marketing, offering a solution that centralizes advertising data from multiple media channels. This empowers market...
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Compiled from the BounceWatch company index. We last looked at Measured on 26 Feb 2026, and Rockerbox on 28 Apr 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
