InsideView, A Demandbase Company
B2B Data and Intelligence
96 employees · est. 2005 · San Francisco, United States
InsideView, A Demandbase Company is the older company (2005 vs 2007); ZoomInfo is the larger of the two.
Side-by-Side Comparison
| Metric | InsideView, A Demandbase Company | ZoomInfo |
|---|---|---|
| Founded | ||
| Founded | 2005 older | 2007 |
| Headquarters | ||
| Headquarters | San Francisco, United States | Vancouver, United States |
| Employees | ||
| Employees | 96 | 7557 larger |
| Industry | ||
| Industry | Advertising, Enterprise Software, Marketing | Analytics, IT, Marketing |
| Funding Stage | ||
| Funding Stage | Private Equity | IPO |
| Total Funding | ||
| Total Funding | $75.96M | $1.18B |
| Funding Rounds | ||
| Funding Rounds | 7 | 5 |
| Services | ||
| Services | Pipeline AI Platform, Agentbase AI Agents, Marketing and Sales Orchestration, Data and AI Insights, Advertising through Native DSP | Verified B2B Data Integration, AI-powered Go-to-Market Platform, Sales and Marketing Automation, Lead Routing and Engagement |
| Target Customers | ||
| Target Customers | B2B Companies, Marketing Teams, Sales Teams, Revenue Operations Teams, Enterprise Segment | Sales Teams, Marketing Teams, Revenue Operations, Recruiters, Enterprise Leaders |
| Taxonomy | ||
| Taxonomy | B2B Data And Intelligence, Targeting Intelligence, Sales And Marketing Strategy, AI-Powered Platform, Market Opportunities Identification, Sales Productivity, Lead Generation, Account-Based Marketing, CRM Intelligence, Social Selling, Prospecting, Business Data Accuracy, Go-to-Market Strategy, Demand Generation | GTM Platform, Sales Intelligence, Marketing Intelligence, Conversation Intelligence, Sales Engagement, Contact Data, Intent Data, Lead Generation, Account-based Marketing (ABM), Data Accuracy, Database Hygiene, Data Orchestration, Business Contacts, AI For GTM, Data Privacy Compliance |
| Website | ||
| Website | insideview.com | zoominfo.com |
About InsideView, A Demandbase Company
InsideView, A Demandbase Company is a prominent player in the B2B Data and Intelligence space. Founded in 2005 and headquartered in the United States, InsideView capitalizes on the market shift towards targeted sales and marketing strategies. The company provides a platform that allows business lead...
About ZoomInfo
ZoomInfo, trading on NASDAQ as GTM, is a formidable player in the business intelligence sector, positioning itself with the slogan: "How Business Goes to Market." Founded in 2007 and headquartered in the United States, the company serves over 35,000 businesses globally. Boasting an extensive suite o...
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Funding, hiring, leadership and stack changes at InsideView, A Demandba... and ZoomInfo — by email.
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Compiled from the BounceWatch company index. We last looked at InsideView, A Demandbase Company on 22 Mar 2026, and ZoomInfo on 26 Sep 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
